Scrappy Marketing on a Budget

Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime – or at least, spending very few dimes.

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5C of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Implement Dynamic Emails. Continue reading “Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns”

What’s The Fuss About Content Marketing?

Consumer expectations have changed over the years, and now more than ever before, people are expecting more from brands. They don’t just want a discount on products – they are craving information, personalization, and relevant content that fits their specific needs. 

But what is content marketing, exactly? Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, social media posts, etc.) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.1 This approach is strategic, effective, and comes across in a more authentic way to consumers. Many top companies are using this style of marketing in order to reach new audiences and to show consumers they aren’t just a brand trying to sell them a product – they are also a useful resource.

So whether you sell pickup trucks, bucket/boom trucks, or any other type of commercial vehicle, you might be wondering, “what exactly can content marketing do for my business?” Glad you asked. Let’s dive into 5 overall advantages of content marketing: Continue reading “What’s The Fuss About Content Marketing?”

Scrappy Marketing on a Budget: Grow Social Media Influence

Boxing Gloves Hanging In Change Room

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! Continue reading “Scrappy Marketing on a Budget: Grow Social Media Influence”

Successful Selling: Creatively Getting Prospects to Visit Your Website

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 4 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Successful Selling series, just click on the titles below:

Today we’re talking about creative strategies for getting prospects to visit your website!! Continue reading “Successful Selling: Creatively Getting Prospects to Visit Your Website”

Successful Selling: Utilizing Social Media for Sales

ET-Successful Selling-3

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 3 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Successful Selling series, just click on the titles below:

Today we’re talking about utilizing social media to improve sales!! Continue reading “Successful Selling: Utilizing Social Media for Sales”

Successful Selling: Internal Metrics That Help Maximize Website Data

CTT-Successful Selling-1

Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 1 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about internal metrics that maximize website data to help dealers understand, approach, and capture the attention of customers. Continue reading “Successful Selling: Internal Metrics That Help Maximize Website Data”

7 Steps for Creating a More Productive Commercial Vehicle Sales Team

Many commercial sales managers can get caught in a dilemma I refer to as “the disparate sales team.” A disparate sales team includes both new and experienced sales consultants. The novices, those who are new to commercial sales, are often millennials in their 20s and 30s and bring with them an awareness of new, innovative ways of connecting and an enthusiasm for trying new strategies and methods. The old pros, those who have been around the sales block a few times, are often in their 50s and 60s and offer classic sales lessons that can stand the test of time.

Each team member, the novices and the old pros, each bring helpful knowledge and abilities to the table. But without guidance, they may not learn from each other. This is a big risk, as there are more dealerships than ever getting into the commercial side of the business. I know, because we are contacted constantly by retail dealers interested in pursuing commercial sales. Clearly, it’s incredibly important that commercial sales managers unite their novices and old pros, and together develop relevant skills that can keep your dealership productive and competitive. That’s why today we’re breaking down 7 Steps for Creating a More Productive Sales Team!! Continue reading “7 Steps for Creating a More Productive Commercial Vehicle Sales Team”

Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update

There are big things happening at Commercial Truck Trader!! With over 20 years of digital experience, we’ve certainly seen our fair share of change throughout the years, from regular website updates to a recent revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Commercial Truck Trader over the first half of 2018, so today we’re Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update!! Continue reading “Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update”

4 Tips for Optimizing Inventory Listings

There’s a reason Commercial Truck Trader is the leading online marketplace for buying and selling commercial vehicles. Well, actually, there are a few reasons. Today we’re going to talk about one that really excites our dealers: the opportunity to optimize their inventory listings so that they can more quickly and efficiently connect with the buyers who are most likely to be interested and make a purchase. Keep reading to explore a Tips for Optimizing Inventory Listings!! Continue reading “4 Tips for Optimizing Inventory Listings”

On-The-Road Marketing: How Truckers Can Build A Brand

Together, truckers like you move over 10.42 billion tons of freight each year. This requires dedication, focus, and skill, which you surely have in spades. However, hiring managers sometimes need help recognizing those valuable traits. To land more jobs — and the best jobs — you may have to make your qualifications more evident. You may have to build a personal brand. This isn’t being full of yourself; it’s simply providing potential employers with opportunities to get to know you. With solid marketing, employers may even come to you with job offers!! Of course, this isn’t easy when your job takes up so much of your time. To help, we’ve put together 5 fast and easy tips for building a personal trucker brand while you’re on-the-road!! Continue reading “On-The-Road Marketing: How Truckers Can Build A Brand”