Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.
Welcome to Part 4 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.
To check out the previous entries in the Successful Selling series, just click on the titles below:
Some of you may have noticed there was a new look to the Search Results pages on CommercialTruckTrader.com. There were actually 3 different versions running concurrently, each running 30% of the site traffic, so we could compare the designs and which one converted best. We have a winner and we will be rolling out the new design to all of the search results pages soon!!
A quick definition: Upfits are additions and upgrades to standard commercial vehicle bodies which make the vehicle better suited for a specific vocation or task. Examples range from simple ladder racks to comprehensive body overhauls.
From transportation to construction to utility operations, there are countless drivers, workers, and technicians on the road and at jobsites. These individuals perform tasks that are unique to each person and project and, therefore, require a wide range of vehicles and equipment. Such diversity is what makes vehicle upfits so popular. Because upfits are a key feature that commercial consumers look for when purchasing vehicles, Commercial Truck Trader allows dealers to include upfit information for vehicles listed on our website. Why do we do it?? There are many advantages to Providing Vehicle Upfit Information, including 3 Big Benefits for Buyers!!Continue reading “Providing Vehicle Upfit Information: 3 Big Benefits for Buyers”
There is an ever-increasing demand from consumers to have ample amounts of information at their fingertips. Today, we’ll take a look at how else you can keep your business visible to customers. From search engine results to business listings, there are several key details one should remember: Continue reading “Stay Visible On The Web”