Striking Gold: Cultivating Your Top Customers for Continued Success

Close up lump of gold mine on wooden table

The California Gold Rush may have ended over 160 years ago, but there is still gold to be found among your own customers. Every time I give a seminar or consult for a dealership, I’m asked, “What’s the fastest way to grow my business?” My answer is always the same: “Through your best clients.” Just like gold that has been wisely invested, our top customers maintain and increase in value over time, providing both retained business and prospect referrals. Continue reading “Striking Gold: Cultivating Your Top Customers for Continued Success”

Scrappy Marketing on a Budget: Benefits of Dynamic Email Campaigns

Boxing Gloves Hanging In Change Room

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes.

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5A of our Scrappy Marketing on a Budget series, we’re discussing the Benefits of Dynamic Email Campaigns. Continue reading “Scrappy Marketing on a Budget: Benefits of Dynamic Email Campaigns”

Scrappy Marketing on a Budget: Create Referral Programs

Boxing Gloves Hanging In Change Room

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 3 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Create Referral Programs!! Continue reading “Scrappy Marketing on a Budget: Create Referral Programs”

Let’s Drive, Kids: Millennial Recruitment During the Driver Shortage

With rising industry growth and falling unemployment, the economy has been steadily recovering over the past 8 years, following the start of the Great Recession in 2008. That’s overall great news for the nation, however the pool of potential workers is shrinking just as an aging driver population is retiring, federal regulations are restricting hours of service, and younger generations are increasingly associating trucking with low pay, poor working conditions, and an isolated and unhealthy lifestyle. In short, it has become harder and harder for trucking companies to find new drivers. Continue reading “Let’s Drive, Kids: Millennial Recruitment During the Driver Shortage”

Commercial Truck Trader’s Top 5 Articles of 2017

Wow. It seems like just yesterday that we were wrapping up 2016, and now here we are marking the end of 2017!! It’s been a big year here on the Commercial Truck Trader blog — actually it’s been far-and-away our biggest year ever!!

We went from writing just a few posts in 2016, to this year publishing a post every single week, earning tens of thousands of views!! We cannot thank you enough for contributing to this huge success by following us here on the blog, and also on Facebook and Twitter. Continue reading “Commercial Truck Trader’s Top 5 Articles of 2017”

Generating Leads Through Content Development

There are many ways to develop leads and connections, from growing your networking leverage and building a sphere of influence to advertising through emerging technology and bold marketing strategies. Personable relationships and attention-grabbing campaigns are certainly effective and lead to a great deal of sales. However, these are only two parts of a strategic, connection-generating trifecta. What is this third, final piece of the puzzle? We’re glad you asked, because today we’re talking about Generating Leads Through Content Development!! Continue reading “Generating Leads Through Content Development”

Keeping Your Eye on the Ball: Retention & Fixed Ops

It’s so easy for a team to lose points if there isn’t someone keeping an eye on the ball. And it’s easy for a dealership to lose leads and sales if there isn’t a manager position dedicated to growing absorption rates and expanding fixed ops. Okay, that moved from baseball analogy to technical jargon pretty quickly, so let’s take this a step at a time. Continue reading “Keeping Your Eye on the Ball: Retention & Fixed Ops”

4 Ways to Retain Truck Drivers

Talk to almost anyone in the trucking industry and you’re likely to hear concerns about so many drivers leaving their companies and even quitting the industry altogether! In fact, the ongoing driver shortage is the number one reported issue for carriers, according to the American Transportation Research Institute. That makes difficulty finding qualified drivers a bigger concern than the controversial ELD mandate or hours of service regulations. From coast to coast, the trucker shortage is causing major upsets in the transportation industry. Continue reading “4 Ways to Retain Truck Drivers”

How Far is Too Far?

It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to be relevant, edgy, and interesting, while still keeping their target demographics in mind. How can we keep our current customers feeling good about our products so they don’t leave, while also being dynamic enough to bring in new buyers – especially younger generations that can keep your company in business for decades to come??
Continue reading “How Far is Too Far?”

Driver Retention: More Money, Less Fried-Chicken?

CTT Throwback 2

How does a million dollars sound in exchange for driving a truck? Pretty dang good, right? That’s how much Swift Transportation was awarding select winners in a driver retention campaign in the mid-2000s!!

While that specific program seems to have ended, trucking companies continue to look for ways to combat the ongoing driver shortage. Drivers with good records can sometimes win money, prizes, and even new cars. Why such big prizes? While the transportation of goods continues to be a backbone of American production and growth, more and more truck cabs are found with an empty driver’s seat. Continue reading “Driver Retention: More Money, Less Fried-Chicken?”