7 Tips for Maximizing Your Trade Show Attendance

It can be funny to see how over-the-top comic-book fans can be at events like Comic-Con, but then you realize people can be just as passionate about attending certain events in the commercial vehicle industry. Okay, most of us don’t show up in costume, but trade shows, expos, and conventions are still a huge deal.

Trade shows are a unique opportunity to be surrounded by professionals and other individuals in your field, where conversations about work are easy and don’t require lengthy explanations about industry terms. This makes industry events fantastic opportunities to make connections, find that product that will take your business to the next level, and of course, compete with your colleagues for who can find the best giveaways.

Of course, convention and expo attendance that is truly successful requires some level of strategic planning. Below are our tips for maximizing your trade show attendance: Continue reading “7 Tips for Maximizing Your Trade Show Attendance”

Vibrating Trucker Hats Keep Drivers Awake

SafeCap Original

Recently on the blog, we wrote about an epidemic with fatal consequences – driving while drowsy. An estimated 60% of Americans have operated a vehicle while sleepy, and a whopping 40% have fallen asleep while driving!! In response to what is an incredibly dangerous practice, we offered 8 Tips for Staying Bright-Eyed While Driving. It was a popular post, but Ford may have just given us a 9th tool for staying awake on the road: Vibrating Trucker Hats!! Seriously. Let’s take a closer look!! Continue reading “Vibrating Trucker Hats Keep Drivers Awake”

Providing Vehicle Upfit Information: 3 Big Benefits for Buyers

Electrician With Service Truck

A quick definition: Upfits are additions and upgrades to standard commercial vehicle bodies which make the vehicle better suited for a specific vocation or task. Examples range from simple ladder racks to comprehensive body overhauls.

From transportation to construction to utility operations, there are countless drivers, workers, and technicians on the road and at jobsites. These individuals perform tasks that are unique to each person and project and, therefore, require a wide range of vehicles and equipment. Such diversity is what makes vehicle upfits so popular. Because upfits are a key feature that commercial consumers look for when purchasing vehicles, Commercial Truck Trader allows dealers to include upfit information for vehicles listed on our website. Why do we do it?? There are many advantages to Providing Vehicle Upfit Information, including 3 Big Benefits for Buyers!! Continue reading “Providing Vehicle Upfit Information: 3 Big Benefits for Buyers”

What is Multi-Click Attribution and How Can It Benefit Your Business?

Doors CTT

There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases at various times in various ways. This more nuanced approach to understanding online marketing and sales is called multi-click attribution and it can be an extremely important tool in guiding your marketing dollars! Continue reading “What is Multi-Click Attribution and How Can It Benefit Your Business?”

For the Love of Bacon!

Kelly in Bacon Truck

Like BACON?? Then you’ll definitely want to meet Kelly!! She’s a former trucker who now runs a food truck in Las Vegas called Blondie’s Bacon Creations. Apart from cooking up delicious bacon, she’s also a single mother of two children and recently won an episode of Food Network’s Guy’s Grocery Games with famed chef Guy Fieri. So yes, we’re impressed! We recently caught up with Kelly and talked about trucking, starting her own business, and, of course, some of the best bacon creations her food truck has to offer: Continue reading “For the Love of Bacon!”