In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book:
“If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising.
If you put the sign on the back of an elephant and walk it into town, that’s promotion.
If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity.
If you get the mayor to laugh about it, that’s public relations.
If the town’s citizens buy a ticket to attend, as well as buy concessions, that’s sales.
And if you planned the whole thing, that’s marketing.” Continue reading “Mastering the Commercial Vehicle Marketing Circus”