10 Vehicle Dealership Tips for Working Smarter

2018 has so far been a breakthrough year. Our commercial sales training program has had more telephone calls in the last two months from dealerships who suddenly want to get into commercial sales than in the last five years combined. Over the last few years, sales have hit records as an improving economy, rising wages, and low interest rates have driven consumers to invest in new vehicles. Continue reading “10 Vehicle Dealership Tips for Working Smarter”

Driver Retention: More Money, Less Fried-Chicken?

CTT Throwback 2

How does a million dollars sound in exchange for driving a truck? Pretty dang good, right?┬áThat’s how much Swift Transportation was awarding select winners in a driver retention campaign in the mid-2000s!!

While that specific program seems to have ended, trucking companies continue to look for ways to combat the ongoing driver shortage. Drivers with good records can sometimes win money, prizes, and even new cars. Why such big prizes? While the transportation of goods continues to be a backbone of American production and growth, more and more truck cabs are found with an empty driver’s seat. Continue reading “Driver Retention: More Money, Less Fried-Chicken?”

Keeping Truck Drivers on the Road: More Money, Less Chicken?

How does a million dollars sound in exchange for driving a truck? Pretty dang good, right?

That’s how much Swift Transportation is awarding select winners in a driver retention campaign.

Trucking companies continue to look for ways to combat the ongoing driver shortage. Drivers with good records can sometimes win money, prizes, and even new cars. Why such big prizes? While the transportation of goods continues to be a backbone of American production and growth, more and more truck cabs are found with an empty driver’s seat. Continue reading “Keeping Truck Drivers on the Road: More Money, Less Chicken?”