Why Attribution Matters for Commercial Vehicle Dealers

Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local commercial dealerships for knowledge and information about various trucks, coming directly to you – the dealer – at the beginning of their decision-making process. With the rise of online research, however, it is very rare for today’s customers to do their pre-purchase research in the store. This is particularly true … More Why Attribution Matters for Commercial Vehicle Dealers