6 Tips for Taking the Lead in Commercial Sales

Success in commercial vehicle sales often comes down to small actions that place your dealership just ahead of the competition. Yet while the actions are small, the return in sales can be huge, which is why I refer to this principle as “the magnifier effect”. To think about it another way – consider a horse race where the lead horse only wins by a nose, but the prize money for 1st place is 10X what the runner-up receives … More 6 Tips for Taking the Lead in Commercial Sales

Why Self-Driving Tech is Coming, Despite Concerns

Automated technology is a tricky subject for truck drivers. To be clear, few truckers on the road today will lose their jobs to self-driving technology. However, the story may be quite different in 40 to 50 years. Today we want to look to that more distant future and attempt to understand Why Self-Driving Technology is Coming, Despite Concerns. … More Why Self-Driving Tech is Coming, Despite Concerns

Co-op Advertising Creates Enormous Advantages for Dealerships

It still surprises me when I come across a franchise dealer who is not fully utilizing his co-op advertising funds. To me, it’s the same thing as throwing half your paycheck in the trash. Co-op funds are earned by dealers. It’s not a present from the OEM. These funds are designed to help drive more leads that will convert to more sales. … More Co-op Advertising Creates Enormous Advantages for Dealerships