Wow. It seems like just yesterday that we were wrapping up 2016, and now here we are marking the end of 2017!! It’s been a big year here on the Commercial Truck Trader blog — actually it’s been far-and-away our biggest year ever!!
Together, truckers like you move over 10.42 billion tons of freight each year. This requires dedication, focus, and skill, which you surely have in spades. However, hiring managers sometimes need help recognizing those valuable traits. To land more jobs — and the best jobs — you may have to make your qualifications more evident. You may have to build a personal brand. This isn’t being full of yourself; it’s simply providing potential employers with opportunities to get to know you. With solid marketing, employers may even come to you with job offers!! Of course, this isn’t easy when your job takes up so much of your time. To help, we’ve put together 5 fast and easy tips for building a personal trucker brand while you’re on-the-road!!Continue reading “On-The-Road Marketing: How Truckers Can Build A Brand”
It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to be relevant, edgy, and interesting, while still keeping their target demographics in mind. How can we keep our current customers feeling good about our products so they don’t leave, while also being dynamic enough to bring in new buyers – especially younger generations that can keep your company in business for decades to come?? Continue reading “How Far is Too Far?”
You have been through the scenario before. Your sales people make their business plans, you review them together, and six months later, nothing has happened! They are doing all of the things they did the year before! All of the great intentions of contacting new prospects, expanding their business base, and initiating a marketing program are still on paper. Before we point the finger at their lack to follow through, look in the mirror first. Did you create any accountability with their plans? The usual answer is no.
There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases at various times in various ways. This more nuanced approach to understanding online marketing and sales is called multi-click attribution and it can be an extremely important tool in guiding your marketing dollars!Continue reading “What is Multi-Click Attribution and How Can It Benefit Your Business?”