Scrappy Marketing on a Budget: Create Referral Programs

Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 3 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Create Referral Programs!! … More Scrappy Marketing on a Budget: Create Referral Programs

Successful Selling: Internal Metrics That Help Maximize Website Data

Welcome to Part 1 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about internal metrics … More Successful Selling: Internal Metrics That Help Maximize Website Data

Back to Basics: Strategic Benefits of Market Analysis

Welcome to Part 4 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. Today we’re talking … More Back to Basics: Strategic Benefits of Market Analysis

7 Steps for Creating a More Productive Commercial Vehicle Sales Team

Many commercial sales managers can get caught in a dilemma I refer to as “the disparate sales team.” A disparate sales team includes both new and experienced sales consultants. The novices, those who are new to commercial sales, are often millennials in their 20s and 30s and bring with them an awareness of new, innovative ways … More 7 Steps for Creating a More Productive Commercial Vehicle Sales Team

10 Tips for Creating an Ideal Sales Day

It can be easy to look at an Ideal Sales Day Schedule in a vacuum, and think that it’s easy. In fact, it takes a lot of work and strategic planning to consistently put together a string of ideal sales days that add up to an ideal sales week, and then do it again and again and again until you’ve produced an ideal sales year. If you want to create ideal sales days for yourself, and do so consistently day-after-day, you’ll need to follow some of these 10 Tips for Creating a Dealer’s Ideal Day: … More 10 Tips for Creating an Ideal Sales Day

New Reporting from Commercial Truck Trader is a BIG DEAL

We’ve got some huge news to share: Commercial Truck Trader is launching new reporting tools for dealers who sell their commercial vehicles through CommercialTruckTrader.com!! This is a BIG DEAL. These reporting tools will provide dealers with a more advanced understanding of how buyers are interacting with their listings, how their inventory is performing, and how their inventory listings compare to competition in local and national markets, and more. … More New Reporting from Commercial Truck Trader is a BIG DEAL

10 Vehicle Dealership Tips for Working Smarter

2018 has so far been a breakthrough year. Our commercial sales training program has had more telephone calls in the last two months from dealerships who suddenly want to get into commercial sales than in the last five years combined. Over the last few years, sales have hit records as an improving economy, rising wages, and low interest rates have driven consumers to invest in new vehicles. … More 10 Vehicle Dealership Tips for Working Smarter

4 Tips for Optimizing Inventory Listings

There’s a reason Commercial Truck Trader is the leading online marketplace for buying and selling commercial vehicles. Well, actually, there are a few reasons. Today we’re going to talk about one that really excites our dealers: the opportunity to optimize their inventory listings so that they can more quickly and efficiently connect with the buyers who are most likely to be interested and make a purchase. … More 4 Tips for Optimizing Inventory Listings

The Trade Show Paradox

Concrete trucks are spinning on the show room floor. Virtual reality headsets are transporting people to worksites around the world. Cranes are taking turns lifting gigantic rocks. Screens and signs are filled with fun, dynamic graphics. Business cards are exchanged for chances to win smart-tablets and gift-cards. And the Commercial Truck Trader table is handing out our famous … More The Trade Show Paradox