Lead Enrichment 101: The Basics

Magnet Attracting Paper Cut Out

More than ever, consumers have turned to the Internet to learn about, browse for, and complete transactions. For commercial vehicles, this trend feels different than the shopping process of years past. Instead of dealers like you talking with consumers face-to-face while they contemplate their purchase, now, a huge portion of that process has moved online.

As a dealer, accurate inventory listings on our marketplace and up-to-date contact information, helps you provide valuable information and participate in the pre-purchase process.

But what happens when an interested buyer picks up the phone to inquire about one of your units they saw online? How do you have a conversation with the lead naturally, helpfully, and in a way that shows you understand their personal goals and needs? Continue reading “Lead Enrichment 101: The Basics”

The Dispatch E2: Generating Leads through Content Development

the Dispatch Podcast Logo

Hello and welcome to The Dispatch, a Commercial Sales Podcast where we talk about all things related to commercial trucks, equipment, and trailers. We do this in partnership with Trader Commercial Solutions and their brands CommercialTruckTrader.com, EquipmentTrader.com, and TrailerTrader.com.

I’m Ethan Smith, and today we’re discussing how the development of quality content can effectively supplement your dealership’s marketing and CRM efforts, and help you generate leads and connections. To listen to the podcast, simply click play below, or subscribe on iTunes, GooglePlay, or SoundCloud. Continue reading “The Dispatch E2: Generating Leads through Content Development”