Driver Retention: More Money, Less Fried-Chicken?

How does a million dollars sound in exchange for driving a truck? Pretty dang good, right?┬áThat’s how much Swift Transportation was awarding select winners in a driver retention campaign in the mid-2000s!! While that specific program seems to have ended, trucking companies continue to look for ways to combat the ongoing driver shortage. Drivers with good records can sometimes win money, prizes, and even new cars. … More Driver Retention: More Money, Less Fried-Chicken?