Sea of Opportunity: Tips for Organizational Networking

Dawn Patrol

Here’s a fun fact: bottlenose dolphins and “false-killer whales” (which happen to look like orcas) are distinct species, but often form interspecies “super-pods” to coordinate hunting, with dolphins eating first and making way for the false-killers to prey upon smaller mackerel schools that hide among larger fish. In fact, dolphins and false-killers not only hunt together, but socialize, travel, rest, and even babysit in groups, forming lifelong bonds that occur over many years and great distances. At first glance, there’s no reason for these separate species to interact, but they’ve learned that together — in numbers which can reach into the hundreds — they can accomplish complementary goals. That diverse groups provide opportunities for mutual gain is a lesson commercial salespeople should learn as well. Continue reading “Sea of Opportunity: Tips for Organizational Networking”

Scrappy Marketing on a Budget: Create Referral Programs

Boxing Gloves Hanging In Change Room

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 3 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Create Referral Programs!! Continue reading “Scrappy Marketing on a Budget: Create Referral Programs”

Back to Basics: Strategic Benefits of Market Analysis

Strategic Benefits of Market Analysis

New smartphones. New website widgets. New privacy policies. Sometimes we can get so caught up in what’s new in technology and in marketing that we forget the fundamentals that effectively put our inventory in front of potential buyers. Sometimes we have to go Back to Basics!

Welcome to Part 4 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.

To check out the previous entries in the Back to Basics series, just click on the titles below:

Today we’re talking about the strategic benefits of market analysis. Continue reading “Back to Basics: Strategic Benefits of Market Analysis”

7 Steps for Creating a More Productive Commercial Vehicle Sales Team

Many commercial sales managers can get caught in a dilemma I refer to as “the disparate sales team.” A disparate sales team includes both new and experienced sales consultants. The novices, those who are new to commercial sales, are often millennials in their 20s and 30s and bring with them an awareness of new, innovative ways of connecting and an enthusiasm for trying new strategies and methods. The old pros, those who have been around the sales block a few times, are often in their 50s and 60s and offer classic sales lessons that can stand the test of time.

Each team member, the novices and the old pros, each bring helpful knowledge and abilities to the table. But without guidance, they may not learn from each other. This is a big risk, as there are more dealerships than ever getting into the commercial side of the business. I know, because we are contacted constantly by retail dealers interested in pursuing commercial sales. Clearly, it’s incredibly important that commercial sales managers unite their novices and old pros, and together develop relevant skills that can keep your dealership productive and competitive. That’s why today we’re breaking down 7 Steps for Creating a More Productive Sales Team!! Continue reading “7 Steps for Creating a More Productive Commercial Vehicle Sales Team”

Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update

There are big things happening at Commercial Truck Trader!! With over 20 years of digital experience, we’ve certainly seen our fair share of change throughout the years, from regular website updates to a recent revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Commercial Truck Trader over the first half of 2018, so today we’re Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update!! Continue reading “Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update”

New Reporting from Commercial Truck Trader is a BIG DEAL

We’ve got some huge news to share: Commercial Truck Trader is launching new reporting tools for dealers who sell their commercial vehicles through CommercialTruckTrader.com!!

This is a BIG DEAL. These reporting tools will provide dealers with a more advanced understanding of how buyers are interacting with their listings, how their inventory is performing, and how their inventory listings compare to competition in local and national markets, and more. Continue reading “New Reporting from Commercial Truck Trader is a BIG DEAL”

How Far is Too Far?

It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to be relevant, edgy, and interesting, while still keeping their target demographics in mind. How can we keep our current customers feeling good about our products so they don’t leave, while also being dynamic enough to bring in new buyers – especially younger generations that can keep your company in business for decades to come??
Continue reading “How Far is Too Far?”

Upfits Increase Leads!

Upfits Resized

Recently on the blog we’ve been talking about all the great reasons for listings to include upfit information, from Big Benefits for Buyers to Awesome Advantages for Dealers!! Among those dealer advantages are 44% more leads for dealers who include upfit details in their listings and 33% higher conversion rates for ads with upfit data!! Continue reading “Upfits Increase Leads!”

Providing Vehicle Upfit Information: 3 Awesome Advantages for Dealers

Plumber Or Electrician Standing Next To Van

A quick definition: Upfits are additions and upgrades to standard commercial vehicle bodies which make the vehicle better suited for a specific vocation or task. Examples range from simple ladder racks to comprehensive body overhauls.

Trucking. HVAC. Farming. Utility. Catering. Fleet Management. There are countless drivers, workers, and technicians across multiple industries who each have unique jobs and perform different tasks. These various workers require a wide range of vehicles and equipment, which makes vehicle upfits very popular. In fact, upfits are so important, that Commercial Truck Trader encourages dealers to include upfit information for all upfitted vehicles listed on our website!! We’ve previously described how making upfit details available provides some Big Benefits for Buyers. Today we’ll discuss how Providing Vehicle Upfit Information delivers 3 Awesome Advantages for Dealers!! Continue reading “Providing Vehicle Upfit Information: 3 Awesome Advantages for Dealers”

Providing Vehicle Upfit Information: 3 Big Benefits for Buyers

Electrician With Service Truck

A quick definition: Upfits are additions and upgrades to standard commercial vehicle bodies which make the vehicle better suited for a specific vocation or task. Examples range from simple ladder racks to comprehensive body overhauls.

From transportation to construction to utility operations, there are countless drivers, workers, and technicians on the road and at jobsites. These individuals perform tasks that are unique to each person and project and, therefore, require a wide range of vehicles and equipment. Such diversity is what makes vehicle upfits so popular. Because upfits are a key feature that commercial consumers look for when purchasing vehicles, Commercial Truck Trader allows dealers to include upfit information for vehicles listed on our website. Why do we do it?? There are many advantages to Providing Vehicle Upfit Information, including 3 Big Benefits for Buyers!! Continue reading “Providing Vehicle Upfit Information: 3 Big Benefits for Buyers”