Scrappy Marketing on a Budget: Create Referral Programs

Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 3 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Create Referral Programs!! … More Scrappy Marketing on a Budget: Create Referral Programs

Back to Basics: Strategic Benefits of Market Analysis

Welcome to Part 4 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. Today we’re talking … More Back to Basics: Strategic Benefits of Market Analysis

7 Steps for Creating a More Productive Commercial Vehicle Sales Team

Many commercial sales managers can get caught in a dilemma I refer to as “the disparate sales team.” A disparate sales team includes both new and experienced sales consultants. The novices, those who are new to commercial sales, are often millennials in their 20s and 30s and bring with them an awareness of new, innovative ways … More 7 Steps for Creating a More Productive Commercial Vehicle Sales Team

Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update

There are big things happening at Commercial Truck Trader!! With over 20 years of digital experience, we’ve certainly seen our fair share of change throughout the years, from regular website updates to a recent revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Commercial Truck Trader over the first half of 2018, so today … More Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update

New Reporting from Commercial Truck Trader is a BIG DEAL

We’ve got some huge news to share: Commercial Truck Trader is launching new reporting tools for dealers who sell their commercial vehicles through CommercialTruckTrader.com!! This is a BIG DEAL. These reporting tools will provide dealers with a more advanced understanding of how buyers are interacting with their listings, how their inventory is performing, and how their inventory listings compare to competition in local and national markets, and more. … More New Reporting from Commercial Truck Trader is a BIG DEAL

How Far is Too Far?

It’s perhaps one of the biggest tensions that marketing professionals have to grapple with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to be relevant, edgy, and interesting, while still keeping their target demographics in mind. … More How Far is Too Far?

Upfits Increase Leads!

Recently on the blog we’ve been talking about all the great reasons for listings to include upfit information, from Big Benefits for Buyers to Awesome Advantages for Dealers!! Among those dealer advantages are 44% more leads for dealers who include upfit details in their listings and 33% higher conversion rates for ads with upfit data!! Including upfit data on Commercial Truck Trader listings is easy for dealers to do … More Upfits Increase Leads!

Providing Vehicle Upfit Information: 3 Awesome Advantages for Dealers

Trucking. HVAC. Farming. Utility. Catering. Fleet Management. There are countless drivers, workers, and technicians across multiple industries who each have unique jobs and perform different tasks. These various workers require a wide range of vehicles and equipment, which makes vehicle upfits very popular. In fact … More Providing Vehicle Upfit Information: 3 Awesome Advantages for Dealers

Providing Vehicle Upfit Information: 3 Big Benefits for Buyers

From transportation to construction to utility operations, there are countless drivers, workers, and technicians on the road and at jobsites. These individuals perform tasks that are unique to each person and project and, therefore, require a wide range of vehicles and equipment. Such diversity is what makes vehicle upfits so popular … More Providing Vehicle Upfit Information: 3 Big Benefits for Buyers

Find the Right Vehicle with the “Truck Locator”

Sometimes you can’t find the truck you want, no matter how many keywords you try. You might want a specific light-duty Chevy or a heavy-duty Ford. Maybe you want a particular upfit or other special features or equipment. You shouldn’t have to settle for anything other than the truck that’s exactly right for you and your work. That’s where Commercial Truck Trader’s “Truck Locator” comes in! … More Find the Right Vehicle with the “Truck Locator”