Successful Selling: Internal Metrics That Help Maximize Website Data

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Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.

Welcome to Part 1 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web ServicesCommercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re talking about internal metrics that maximize website data to help dealers understand, approach, and capture the attention of customers. Continue reading “Successful Selling: Internal Metrics That Help Maximize Website Data”

Referrals Made Easy!

You’re in your dealership on a Tuesday morning and the receptionist at your company has transferred a call to you. The caller starts out saying, “Hi Bob, thanks for taking my call. My name is Ken Taylor and I was asked to contact you by Jim Smith, the owner of ABC Plumbing, one of your customers, and I promised Jim I would follow through. Do you have about three minutes?” Of course, you answer “yes” since it was your customer who referred me to you. Continue reading “Referrals Made Easy!”

Generating Leads Through Content Development

There are many ways to develop leads and connections, from growing your networking leverage and building a sphere of influence to advertising through emerging technology and bold marketing strategies. Personable relationships and attention-grabbing campaigns are certainly effective and lead to a great deal of sales. However, these are only two parts of a strategic, connection-generating trifecta. What is this third, final piece of the puzzle? We’re glad you asked, because today we’re talking about Generating Leads Through Content Development!! Continue reading “Generating Leads Through Content Development”

Leverage

Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over an intended target. I think the key to successful sales, therefore, is knowing how to develop and apply leverage over current and new customers. And the most effective way you can create and exert that influence is by building positive and productive relationships! Continue reading “Leverage”

Cleaner Trucks Could Mean More Truck Sales

The demand for cleaner trucks continues to change how trucks are sold and could boost business for truck dealers and manufacturers.

Drivers, buyers, and local, state, and federal governments are asking tougher questions about emission controls on new trucks. New regulations on truck pollution go into effect every year, driving the need for newer, lower emission models in compliance with legal guidelines. This gives a big boost to manufacturers and dealers, but what what cost to trucking companies? Continue reading “Cleaner Trucks Could Mean More Truck Sales”

4 Factors to Consider Before Buying Used Truck Scales

Industries from shipping and transportation to construction and logistics use various truck scales for diverse weighing needs. However, paying a small fortune for new equipment — or paying frequent rent that keeps adding up — might not be feasible for many businesses. The trick is to find the right truck scale that doesn’t break the bank, but still offers a superior weighing solution. Continue reading “4 Factors to Consider Before Buying Used Truck Scales”

Using Keyword Search to Find the Perfect Vehicle

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There are a vast number of vehicles in the Commercial Truck Trader inventory. When you’re trying to find the right truck on our website, searching with keywords will be very important. You don’t want to overwhelm yourself with too many choices or accidentally overlook the perfect vehicle, so we’ve outlined some helpful guidelines for using the Search feature on our site!! Continue reading “Using Keyword Search to Find the Perfect Vehicle”

Discover Local Vehicle Dealerships with “Find a Dealer”

road in mountains

Searching for a vehicle on the Internet can provide many options – we should know, people find the perfect vehicle for themselves every single day on Commercial Truck Trader!! But sometimes you just want to find one specific dealer. Maybe you’re looking for dealers close to you so you can inspect their inventory personally. Or maybe you want to buy from a dealer you’ve purchased from before, but just can’t remember their name. Continue reading “Discover Local Vehicle Dealerships with “Find a Dealer””

Using Keyword-Search on Commercial Truck Trader

 

There are a vast number of vehicles in the Commercial Truck Trader inventory. When you’re trying to find the right truck using our Search feature, keywords will be very important. You don’t want to overwhelm yourself with too many choices or accidentally overlook the perfect vehicle, so we’ve outlined some helpful guidelines for using the Search feature on our site! Continue reading “Using Keyword-Search on Commercial Truck Trader”

Find a Truck Dealer Near You with the “Find a Dealer” Feature

Searching for a truck on the Internet can provide many options – we should know, people find the perfect truck for themselves every single day on Commercial Truck Trader!! But sometimes you just want to go to a local dealer and look at a truck yourself. Kicking tires and looking under the hood can’t be done on a computer (at least not yet!).

If you want to close a truck sale with a firm handshake instead of the click of a mouse, use the Commercial Truck Trader “Find a Dealer” feature.

Our easy-to-use feature lets you find dealers across the country by searching via state and/or zip-code. Or, you could browse dealers by what type of truck they sell. Or, if you’ve got a specific dealer or make in mind, you can use the “Dealer Search” box to conduct a more detailed search. No matter what, we’ve provided all the tools you need to find any one of our over 3,000 dealers!!

We’ve previously highlighted our “Truck Locator” feature, which you can read here!!