If you read our last post about content marketing, you know how important it is, but now it’s time to dive a bit deeper on how to actually put this technique to good use. It’s important to give your content a purpose – that’s why building a content strategy is crucial and can help you determine how to manage all of the amazing content you create. Content can definitely just live on your site, but with a solid strategy in place, it can reach more consumers and can even help you generate leads. Let’s take a look at a 6 steps for building your content plan/strategy and how to get the most bang for your buck: Continue reading “How to Create Content That Keeps Consumers Coming Back For More”
In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!
It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 1 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Develop Provoking Content!! Continue reading “Scrappy Marketing on a Budget: Develop Provoking Content”
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory.
Welcome to Part 4 of our commercial dealership Successful Selling blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers.
To check out the previous entries in the Successful Selling series, just click on the titles below:
Today we’re talking about creative strategies for getting prospects to visit your website!! Continue reading “Successful Selling: Creatively Getting Prospects to Visit Your Website”
Hello and welcome to The Dispatch, a Commercial Sales Podcast where we talk about all things related to commercial trucks, equipment, and trailers. We do this in partnership with Trader Commercial Solutions and their brands CommercialTruckTrader.com, EquipmentTrader.com, and TrailerTrader.com.
I’m Ethan Smith, and today we’re discussing how the development of quality content can effectively supplement your dealership’s marketing and CRM efforts, and help you generate leads and connections. To listen to the podcast, simply click play below, or subscribe on iTunes, GooglePlay, or SoundCloud. Continue reading “The Dispatch E2: Generating Leads through Content Development”
There are many ways to develop leads and connections, from growing your networking leverage and building a sphere of influence to advertising through emerging technology and bold marketing strategies. Personable relationships and attention-grabbing campaigns are certainly effective and lead to a great deal of sales. However, these are only two parts of a strategic, connection-generating trifecta. What is this third, final piece of the puzzle? We’re glad you asked, because today we’re talking about Generating Leads Through Content Development!! Continue reading “Generating Leads Through Content Development”