7 Models for Tracking Commercial Consumers’ Path-to-Purchase

We’ve written previously about attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase. Attribution matters because most big-item buyers – like those looking to purchase commercial vehicles – get the majority of their pre-purchase research online from multiple sources rather than coming into your dealership for the information. The complexity of today’s self-directed consumer sales journey makes attribution an essential element of lead intelligence that can significantly inform your advertising strategies. Continue reading “7 Models for Tracking Commercial Consumers’ Path-to-Purchase”