Co-op Advertising Creates Enormous Advantages for Dealerships

It still surprises me when I come across a franchise dealer who is not fully utilizing his co-op advertising funds. To me, it’s the same thing as throwing half your paycheck in the trash. Co-op funds are earned by dealers. It’s not a present from the OEM. These funds are designed to help drive more leads that will convert to more sales. Continue reading “Co-op Advertising Creates Enormous Advantages for Dealerships”