Scrappy Marketing on a Budget: Create Referral Programs

Boxing Gloves Hanging In Change Room

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 3 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Create Referral Programs!! Continue reading “Scrappy Marketing on a Budget: Create Referral Programs”

Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update

There are big things happening at Commercial Truck Trader!! With over 20 years of digital experience, we’ve certainly seen our fair share of change throughout the years, from regular website updates to a recent revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Commercial Truck Trader over the first half of 2018, so today we’re Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update!! Continue reading “Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update”

New Reporting from Commercial Truck Trader is a BIG DEAL

We’ve got some huge news to share: Commercial Truck Trader is launching new reporting tools for dealers who sell their commercial vehicles through CommercialTruckTrader.com!!

This is a BIG DEAL. These reporting tools will provide dealers with a more advanced understanding of how buyers are interacting with their listings, how their inventory is performing, and how their inventory listings compare to competition in local and national markets, and more. Continue reading “New Reporting from Commercial Truck Trader is a BIG DEAL”

Providing Vehicle Upfit Information: 3 Awesome Advantages for Dealers

Plumber Or Electrician Standing Next To Van

A quick definition: Upfits are additions and upgrades to standard commercial vehicle bodies which make the vehicle better suited for a specific vocation or task. Examples range from simple ladder racks to comprehensive body overhauls.

Trucking. HVAC. Farming. Utility. Catering. Fleet Management. There are countless drivers, workers, and technicians across multiple industries who each have unique jobs and perform different tasks. These various workers require a wide range of vehicles and equipment, which makes vehicle upfits very popular. In fact, upfits are so important, that Commercial Truck Trader encourages dealers to include upfit information for all upfitted vehicles listed on our website!! We’ve previously described how making upfit details available provides some Big Benefits for Buyers. Today we’ll discuss how Providing Vehicle Upfit Information delivers 3 Awesome Advantages for Dealers!! Continue reading “Providing Vehicle Upfit Information: 3 Awesome Advantages for Dealers”

Providing Vehicle Upfit Information: 3 Big Benefits for Buyers

Electrician With Service Truck

A quick definition: Upfits are additions and upgrades to standard commercial vehicle bodies which make the vehicle better suited for a specific vocation or task. Examples range from simple ladder racks to comprehensive body overhauls.

From transportation to construction to utility operations, there are countless drivers, workers, and technicians on the road and at jobsites. These individuals perform tasks that are unique to each person and project and, therefore, require a wide range of vehicles and equipment. Such diversity is what makes vehicle upfits so popular. Because upfits are a key feature that commercial consumers look for when purchasing vehicles, Commercial Truck Trader allows dealers to include upfit information for vehicles listed on our website. Why do we do it?? There are many advantages to Providing Vehicle Upfit Information, including 3 Big Benefits for Buyers!! Continue reading “Providing Vehicle Upfit Information: 3 Big Benefits for Buyers”

Rethinking Leads: Why We Should Embrace Emerging Opportunities

Rethink Leads Image 1

Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling across the country, pitching to strangers. It was the coldest call imaginable, but also the only way to develop a hard lead outside of a customer physically entering a store or dealership. As technology developed, phone calls, emails, and website live-chat features have each, in turn, become widely accepted across industries as additional methods for contacting and nurturing leads. Continue reading “Rethinking Leads: Why We Should Embrace Emerging Opportunities”