Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! … More Scrappy Marketing on a Budget: Grow Social Media Influence
You have been through the scenario before. Your sales people make their business plans, you review them together, and six months later, nothing has happened! They are doing all of the things they did the year before! … More The Accountability Chain
Some days we may wish for simpler times, like those in Mayberry, but business is no longer as easy as opening the doors to your dealership and waiting for customers to arrive. Success now requires utilizing your computer or mobile phone to take full advantage of opportunities to develop leads online, using emerging and innovative methods. … More Upgrading Mayberry: Digital Ads Bring Business Into the Future
I still get in heated discussions by commercial sales consultants who tell me they started their careers cold calling and it was how they built their business. That does not mean it is the best method to grow sales, at the time most sales consultants had no formal training on how to properly grow the business. I am not against cold calling. In fact … More It Doesn’t Have to be Cold Out There!
There is an ever-increasing demand from consumers to have ample amounts of information at their fingertips. Today, we’ll take a look at how else you can keep your business visible to customers. From search engine results to business listings, there are several key details one should remember: … More Stay Visible On The Web
The New York Times features a story on the debate over trucking laws and the government’s role in regulating the industry. Families who have lost loved ones in truck-related accidents are calling for tougher laws on trucks, focusing on how many hours a trucker can drive in a day and training requirements.