Commercial Truck Trader’s Top 5 Articles of 2017

Wow. It seems like just yesterday that we were wrapping up 2016, and now here we are marking the end of 2017!! It’s been a big year here on the Commercial Truck Trader blog — actually it’s been far-and-away our biggest year ever!!

We went from writing just a few posts in 2016, to this year publishing a post every single week, earning tens of thousands of views!! We cannot thank you enough for contributing to this huge success by following us here on the blog, and also on Facebook and Twitter. Continue reading “Commercial Truck Trader’s Top 5 Articles of 2017”

On-The-Road Marketing: How Truckers Can Build A Brand

Together, truckers like you move over 10.42 billion tons of freight each year. This requires dedication, focus, and skill, which you surely have in spades. However, hiring managers sometimes need help recognizing those valuable traits. To land more jobs — and the best jobs — you may have to make your qualifications more evident. You may have to build a personal brand. This isn’t being full of yourself; it’s simply providing potential employers with opportunities to get to know you. With solid marketing, employers may even come to you with job offers!! Of course, this isn’t easy when your job takes up so much of your time. To help, we’ve put together 5 fast and easy tips for building a personal trucker brand while you’re on-the-road!! Continue reading “On-The-Road Marketing: How Truckers Can Build A Brand”

How Far is Too Far?

It’s perhaps one of the biggest tensions that marketing professionals have to wrestle with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to be relevant, edgy, and interesting, while still keeping their target demographics in mind. How can we keep our current customers feeling good about our products so they don’t leave, while also being dynamic enough to bring in new buyers – especially younger generations that can keep your company in business for decades to come??
Continue reading “How Far is Too Far?”