How does a million dollars sound in exchange for driving a truck? Pretty dang good, right? That’s how much Swift Transportation was awarding select winners in a driver retention campaign in the mid-2000s!!
While that specific program seems to have ended, trucking companies continue to look for ways to combat the ongoing driver shortage. Drivers with good records can sometimes win money, prizes, and even new cars. Why such big prizes? While the transportation of goods continues to be a backbone of American production and growth, more and more truck cabs are found with an empty driver’s seat. Continue reading “Driver Retention: More Money, Less Fried-Chicken?”