Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! … More Scrappy Marketing on a Budget: Grow Social Media Influence
In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book: “If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the … More Mastering the Commercial Vehicle Marketing Circus
Personable relationships and attention-grabbing campaigns are certainly effective and lead to a great deal of sales. However, these are only two parts of a strategic, connection-generating trifecta. What is this third, final piece of the puzzle? We’re glad you asked, because today we’re talking about … More Generating Leads Through Content Development
It’s perhaps one of the biggest tensions that marketing professionals have to grapple with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to be relevant, edgy, and interesting, while still keeping their target demographics in mind. … More How Far is Too Far?
Some days we may wish for simpler times, like those in Mayberry, but business is no longer as easy as opening the doors to your dealership and waiting for customers to arrive. Success now requires utilizing your computer or mobile phone to take full advantage of opportunities to develop leads online, using emerging and innovative methods. … More Upgrading Mayberry: Digital Ads Bring Business Into the Future
In prospecting for new customers there are many ways to target. Three important measures successful companies use to evaluate the effectiveness of any successful marketing campaign are “cost per prospect,” “cost per lead,’ and “cost per sale.” Let’s look at all three terms and then talk about the most effective ways to gain new customers … More Cost Per Lead
It still surprises me when I come across a franchise dealer who is not fully utilizing his co-op advertising funds. To me, it’s the same thing as throwing half your paycheck in the trash. Co-op funds are earned by dealers. It’s not a present from the OEM. These funds are designed to help drive more leads that will convert to more sales. … More Co-op Advertising Creates Enormous Advantages for Dealerships