Driving a big rig is a unique profession. The constant travel and long hours aren’t for everyone, but trucking also has unique benefits, including opportunities to meet people from all walks of life, experience new places, see sights of natural beauty, and – perhaps best of all – taste all types of food from across our diverse nation!
Regional driving means regional eating, and resources are easily available to help you find the best chicken, barbecue, seafood, tacos, or cheesesteaks out there. Continue reading “The Best Places to Eat on the Road”
In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that I still live by today, “In a bad system, even a talented individual is likely to fail. In a great system, even an average person is likely to succeed.” It’s true in sports and it’s true in sales. I have seen exceptionally talented salespeople fail, because they were in a bad system or had no system at all. I have also seen relatively average salespeople succeed beyond their talent level, because they had adopted a strategic and systematic approach to their work.
Because sales systems can have a major impact on your dealership’s success, it’s important to understand the main components of an effective system. So what makes a great commercial sales system? Continue reading “What Makes a Great Commercial Sales System?”
Commercial dealership marketing and sales look dramatically different than they did a few decades ago. Today, most buyers get the majority of their pre-purchase research online from an average of 30 touchpoints before making a purchase. In response to this changing landscape, dealers are increasingly relying on attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase – to truly understand where their buyers are coming from and to guide their marketing and sales efforts. Continue reading “6 Tips for Boosting Commercial Sales with Attribution Data”
We’ve written previously about attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase. Attribution matters because most big-item buyers – like those looking to purchase commercial vehicles – get the majority of their pre-purchase research online from multiple sources rather than coming into your dealership for the information. The complexity of today’s self-directed consumer sales journey makes attribution an essential element of lead intelligence that can significantly inform your advertising strategies. Continue reading “7 Models for Tracking Commercial Consumers’ Path-to-Purchase”
Sitting in one place for hours on end is not exactly the biggest perk of a trucking career. Yes, you might get to see the world from your position within the cab, but it can get pretty uncomfortable too. We’ve written previously about ways to feel at home in the cab, but discomfort while driving can not only be a nuisance, it can also become a health concern. That’s why we’re diving deeper into how truckers can better settle into the driver’s seat. From proper posture and seat positioning to finding the right seat cushions and more, here are our tips for keeping comfy in the driver’s seat: Continue reading “Tips for Keeping Comfy in the Driver’s Seat”
It’s no secret that driving can be a lonely profession, with truckers often struggling to stay connected while on the job. Road transport is also tough work, requiring drivers to spend practically all day rumbling along in a relatively confined cab. Any chance, then, for truckers to settle in and make the interior of their vehicle a little more cozy is always a welcome opportunity, especially for those operating sleeper-cabs over long hauls. That’s why we’re breaking down 20 ways to feel at home in the cab: Continue reading “20 Ways to Feel at Home in the Cab”
In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime – or at least, spending very few dimes.
It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5C of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Implement Dynamic Emails. Continue reading “Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns”
Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local commercial dealerships for knowledge and information about various trucks, coming directly to you – the dealer – at the beginning of their decision-making process. With the rise of online research, however, it is very rare for today’s customers to do their pre-purchase research in the store. This is particularly true for consumers looking to make major purchases – like commercial vehicles. Continue reading “Why Attribution Matters for Commercial Vehicle Dealers”
If you read our last post about content marketing, you know how important it is, but now it’s time to dive a bit deeper on how to actually put this technique to good use. It’s important to give your content a purpose – that’s why building a content strategy is crucial and can help you determine how to manage all of the amazing content you create. Content can definitely just live on your site, but with a solid strategy in place, it can reach more consumers and can even help you generate leads. Let’s take a look at a 6 steps for building your content plan/strategy and how to get the most bang for your buck: Continue reading “How to Create Content That Keeps Consumers Coming Back For More”
Success in commercial vehicle sales often comes down to small actions that place your dealership just ahead of the competition. Yet while the actions are small, the return in sales can be huge, which is why I refer to this principle as “the magnifier effect”. To think about it another way – consider a horse race where the lead horse only wins by a nose, but the prize money for 1st place is 10X what the runner-up receives. That is the power of the magnifier effect and why we are breaking down 6 Tips for Taking the Lead in Commercial Sales: Continue reading “6 Tips for Taking the Lead in Commercial Sales”