A way that websites notify one another of where traffic is coming from is through the use of something called a “UTM code”. This is passed along in the URL when someone clicks on a link. Then software like Google Analytics or Adobe Omniture can generate reports around this UTM code to see how much … More Product News and Trends: UTM Codes – Tracking Visitors from us to you!
One of the comments I get from dealers on a regular basis is, “I wish we had all the brands! I could really sell some vehicles!” The reason the title to this article is “Careful What You Wish For!” is having all the major commercial brands is a lot more complicated than it sounds and … More Careful What You Wish For!
There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases … More What is Multi-Click Attribution and How Can It Benefit Your Business?