When driving past a semi-truck, do you expect to see someone at the peak of health and fitness sitting behind the wheel?? You will, of course, see a tough and hardworking individual doing a very important job. However, truckers and other people in drive-heavy professions are not always in the greatest shape. … More How to Stay Healthy on the Road
Back in 2007, we wrote about how the CB radio was alive and well in trucks across the country. Since then, we’ve seen the introduction of even newer, improved mobile technology, including significantly more advanced smartphones, GPS tools, and telematics. Now, as rising generations enter the industry, many ask if they should bother to include a tool that saw its peak in the 1970s … More Do Truckers Still Use the CB Radio?
It’s perhaps one of the biggest tensions that marketing professionals have to grapple with: How far is too far? Dealers selling anything from dozers and big-rigs to toothpaste and toys have to figure out ways to be relevant, edgy, and interesting, while still keeping their target demographics in mind. … More How Far is Too Far?