Keeping Your Eye on the Ball: Retention & Fixed Ops

It’s so easy for a team to lose points if there isn’t someone keeping an eye on the ball. And it’s easy for a dealership to lose leads and sales if there isn’t a manager position dedicated to growing absorption rates and expanding fixed ops. Okay, that moved from baseball analogy to technical jargon pretty quickly, so … More Keeping Your Eye on the Ball: Retention & Fixed Ops

Leverage

Webster’s Dictionary defines leverage as “a mechanical advantage gained by the use of a lever.” Applying that definition to dealerships, leverage is a sales advantage gained by creating and exerting influence over an intended target. I think the key to successful sales, therefore, is knowing how to develop and apply leverage … More Leverage

Do Truckers Still Use the CB Radio?

Back in 2007, we wrote about how the CB radio was alive and well in trucks across the country. Since then, we’ve seen the introduction of even newer, improved mobile technology, including significantly more advanced smartphones, GPS tools, and telematics. Now, as rising generations enter the industry, many ask if they should bother to include a tool that saw its peak in the 1970s … More Do Truckers Still Use the CB Radio?