Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 2 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Grow Social Media Influence!! … More Scrappy Marketing on a Budget: Grow Social Media Influence
Life as a truck driver is not easy. Even with a decent remuneration package being offered by companies, there’s still an ongoing shortage of drivers. The shortage of drivers is due, in part, to the hardships of life on the road, including isolation/loneliness and negative health impacts. Fortunately for drivers, there are a lot of gadgets that can help make the trucking life better. Here are some essential gadgets for drivers that make driving easier, safer, and more … More 8 Essential Gadgets for Truck Drivers
Move aside self-driving semi trucks. It seems we had just begun the debate about the impact that autonomous big-rigs could have on the industry, when a new innovation is introduced that could have an even bigger impact on supply chain logistics and transportation: Unmanned cargo drones are being developed that will revolutionize the transportation of goods across local, regional, and national distances. As delivery … More Autonomous Cargo Drones Could Disrupt Transportation
Welcome to Part 2 of our Technology Trends blog series produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. We’re committed to helping dealers reach more customers, so today we’re talking about how to get employees to buy into new technology!! … More Technology Trends: How to Get Employees to Buy-In
Welcome to Part 1 of our Technology Trends blog series produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. We’re committed to helping dealers reach more customers, so today we’re talking about how to take advantage of the technology available to you!! … More Technology Trends: How to Take Advantage of Technology in the Industry
One of the most commonly used tools for a driver might soon be replaced. Stoneridge Inc. is attempting to engineer a paradigm shift in how truckers stay aware of their surroundings by replacing side-view mirrors with camera systems which display side-views via in-cab screens. This change, the company says, can drastically expand a driver’s field of vision, and therefore safety, while improving aerodynamics. … More Replacing Mirrors with Cameras: A View of the Future?
Recently on the blog, we highlighted a dangerous epidemic – drowsy driving – and offered 8 Tips for Staying Bright-Eyed While Driving. It was a popular post, but Ford may have just given us a 9th tool for staying awake on the road: Vibrating Trucker Hats!! Seriously. Let’s take a closer look!! … More Vibrating Trucker Hats Keep Drivers Awake
There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases … More What is Multi-Click Attribution and How Can It Benefit Your Business?
Some days we may wish for simpler times, like those in Mayberry, but business is no longer as easy as opening the doors to your dealership and waiting for customers to arrive. Success now requires utilizing your computer or mobile phone to take full advantage of opportunities to develop leads online, using emerging and innovative methods. … More Upgrading Mayberry: Digital Ads Bring Business Into the Future
Automated technology is a tricky subject for truck drivers. To be clear, few truckers on the road today will lose their jobs to self-driving technology. However, the story may be quite different in 40 to 50 years. Today we want to look to that more distant future and attempt to understand Why Self-Driving Technology is Coming, Despite Concerns. … More Why Self-Driving Tech is Coming, Despite Concerns