A way that websites notify one another of where traffic is coming from is through the use of something called a “UTM code”. This is passed along in the URL when someone clicks on a link. Then software like Google Analytics or Adobe Omniture can generate reports around this UTM code to see how much … More Product News and Trends: UTM Codes – Tracking Visitors from us to you!
One of the comments I get from dealers on a regular basis is, “I wish we had all the brands! I could really sell some vehicles!” The reason the title to this article is “Careful What You Wish For!” is having all the major commercial brands is a lot more complicated than it sounds and … More Careful What You Wish For!
There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for a sale is given to whatever source last came into contact with a consumer; that’s called “last-click attribution.” But as the pathway of online sales becomes more complex, it’s increasingly important to recognize the role of multiple sources of contact which encourage purchases … More What is Multi-Click Attribution and How Can It Benefit Your Business?
Did you know that most of the fuel a truck burns is used to overcome wind resistance? All that horsepower and it’s mostly used to push through the air! It’s a fun fact, but also an important one, since it reminds us that sleeker, more aerodynamic truck design can save significant money on fuel costs. … More How to Save Money Through Aerodynamics
Summer is in full swing and there’s no better time to burn some rubber on the way to an amazing vacation or weekend getaway!! Whether you need a personal break to unwind or want to make valuable memories with the family, there’s no better place to find freedom and relaxation than on the open road!! To help you plan your trip, we’ve collected The Top 10 Summer Travel Destinations: Trucking Edition!! … More Top 10 Summer Travel Destinations: Trucking Edition
We have recently added models for Supreme, CM, Harbor, & Rugby. We’re also adding a “standard” model which will list standard features for that type of body for those instances where we’re not sure what model a body might be. So make sure you’re using the IMT Mobile app, sending your invoices, or logging in … More Product News and Trends: More Upfit Manufacturers!
I recently gave a series of seminars in different cities for both experienced commercial dealers and dealers whom were interested in knowing more about the commercial and fleet side of the business. My first PowerPoint slide consisted of a series of company logos: Cars.com, Truecars.com, Carvana, CarsDirect, and Carlypso. My question to each group was … More Fully Committed
Some days we may wish for simpler times, like those in Mayberry, but business is no longer as easy as opening the doors to your dealership and waiting for customers to arrive. Success now requires utilizing your computer or mobile phone to take full advantage of opportunities to develop leads online, using emerging and innovative methods. … More Upgrading Mayberry: Digital Ads Bring Business Into the Future
Automated technology is a tricky subject for truck drivers. To be clear, few truckers on the road today will lose their jobs to self-driving technology. However, the story may be quite different in 40 to 50 years. Today we want to look to that more distant future and attempt to understand Why Self-Driving Technology is Coming, Despite Concerns. … More Why Self-Driving Tech is Coming, Despite Concerns
What started as a simple chuckwagon in the Wild West is now a multi-billion dollar industry. Food trucks. They’re not just for selling ice cream or tacos anymore. At today’s mobile kitchens you can find everything from gourmet grilled cheese to snail lollipops (yes, seriously). We recently interviewed… … More Operating a Food Truck: The Definitive Infographic