Big Brother: The Anti-Cam View of the Dash-Cam Debate

Don’t you hate it when you’re minding your own business, singing John Denver at the top of your lungs, and your manager from work pops his head in to see how you’re doing? If that awkward situation doesn’t seem very likely, you’re probably not a trucker weighing the pros and cons of dash cams. … More Big Brother: The Anti-Cam View of the Dash-Cam Debate

Apps to Make Your Business Smarter Part 3: Productivity Apps

For many of us, weekends are committed to watching college and/or pro sports. Throughout the years, technology has changed the game, from radio receivers in helmets to smart-tablets on the sidelines. And if I ever have to miss a game, you’d better believe I’m getting constant real-time updates through various sports apps on my smartphone! … More Apps to Make Your Business Smarter Part 3: Productivity Apps

Maintaining Residual Values on Off-Lease Vehicles

As leases continue to grow in importance for commercial sales, it’s imperative that dealers have a strong strategy for selling off-lease vehicles without depressing residual values. More vehicles, particularly light-duty and heavy-duty, will be coming off lease in the next 18 months. This can be a valuable opportunity for savvy dealers. But, it’s important that … More Maintaining Residual Values on Off-Lease Vehicles

Apps to Make Your Business Smarter Part 2: Driver Safety Apps

Are you reading this blog on your smartphone? If yes, FANTASTIC! You’re also not alone. In fact, the innovation and connectivity offered by apps are an integral part of what makes mobile devices so addictive. According to Pew Research, 93% of users find smartphones helpful and 80% say … More Apps to Make Your Business Smarter Part 2: Driver Safety Apps

Cost Per Lead

In prospecting for new customers there are many ways to target.  Three important measures successful companies use to evaluate the effectiveness of any successful marketing campaign are “cost per prospect,” “cost per lead,’ and “cost per sale.”  Let’s look at all three terms and then talk about the most effective ways to gain new customers. … More Cost Per Lead

Apps to Make Your Business Smarter Part 1: Fleet Management Apps

What applications, or “apps,” do you have on your smartphone? Email and Facebook probably; everyone has those. What else? It’s okay, you can tell us if you love filters on Snapchat, obsess over Instagram, or try to trend on Twitter! Whatever your preference, it’s likely that you use at least some apps on your mobile … More Apps to Make Your Business Smarter Part 1: Fleet Management Apps