Hello and welcome to The Dispatch, a Commercial Sales Podcast where we talk about all things related to commercial trucks, equipment, and trailers. We do this in partnership with Trader Commercial Solutions and their brands CommercialTruckTrader.com, EquipmentTrader.com, and TrailerTrader.com. … More The Dispatch Podcast E2: Generating Leads through Content Development
Welcome to Part 2 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. Today we’re talking … More Back to Basics: Keeping Listings Accurate & Updated
Welcome to Part 1 of our commercial dealership Back to Basics blog series, produced through a partnership between Commercial Web Services, Commercial Truck Trader, and Equipment Trader. As leading providers of innovative solutions that connect buyers and sellers in the equipment and trucking industries, we’re committed to using this blog series to help dealers reach more customers. To that end, today we’re … More Back to Basics: Best Practices for Inventory Photos
Many commercial sales managers can get caught in a dilemma I refer to as “the disparate sales team.” A disparate sales team includes both new and experienced sales consultants. The novices, those who are new to commercial sales, are often millennials in their 20s and 30s and bring with them an awareness of new, innovative ways … More 7 Steps for Creating a More Productive Commercial Vehicle Sales Team
There are big things happening at Commercial Truck Trader!! With over 20 years of digital experience, we’ve certainly seen our fair share of change throughout the years, from regular website updates to a recent revitalization of our blog and social media accounts. And the growth keeps on going! There have been a number of very exciting events and upgrades for Commercial Truck Trader over the first half of 2018, so today … More Celebrating 6 Exciting Months: A Mid-Year Commercial Truck Trader Update
While new is the right choice for some — a shiny, fresh off the assembly line truck can certainly be tempting! — there are big advantages to buying used vehicles. More “experienced” trucks and vans are going to be more affordable and the used market offers a wide variety of options, giving you the flexibility to find the vehicle that you’re most comfortable with and that’s best for your professional needs. … More 7 Tips for Buying Used Commercial Vehicles
Managers will often tell me about the “talent” and “potential” they see in an applicant or new hire. If that talent and potential work out, that’s great, but usually when I hear those words — especially when they’re combined to discuss “potential talent” — I start to worry. Potential suggests that person “could be” productive and successful one day, if only they receive the right industry and product education, or obtain the right list of … More Forgotten Talents: Key Traits to Look for When Hiring at Your Dealership
The pool of potential workers is shrinking just as an aging driver population is retiring, federal regulations are restricting hours of service, and younger generations are increasingly associating trucking with low pay, poor working conditions, and an isolated and unhealthy lifestyle. In short, it has become harder and harder for … More Let’s Drive, Kids: Millennial Recruitment During the Driver Shortage
Ten years ago, trucking was hit especially hard by the Great Recession and thousands of drivers lost their jobs. Growth in subsequent years was slow, but consistent, and there was a large pool of potential drivers for trucking companies to hire. However, the general economy has now largely recovered and, with more and more goods … More The Driver Shortage is Raising Shipping Costs; Are Retail Prices Next?
In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book: “If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the … More Mastering the Commercial Vehicle Marketing Circus
