Mastering the Marketing Circus

In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book: “If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity … More Mastering the Marketing Circus

What’s the Deal with Peer-to-Peer Commercial Vehicle Rentals?

We take rides from people operating their own cars with Uber and Lyft. We stay in others’ personal apartments and houses through Airbnb. It makes sense that one day we might also rent commercial vehicles from one another too. In fact, this is a growing trend, as many business owners, fleet managers, drivers, and other industry professionals are beginning to engage in peer-to-peer rentals. Because hundreds of thousands … More What’s the Deal with Peer-to-Peer Commercial Vehicle Rentals?

Replacing Mirrors with Cameras: A View of the Future?

One of the most commonly used tools for a driver might soon be replaced. Stoneridge Inc. is attempting to engineer a paradigm shift in how truckers stay aware of their surroundings by replacing side-view mirrors with camera systems which display side-views via in-cab screens. This change, the company says, can drastically expand a driver’s field of vision, and therefore safety, while improving aerodynamics. … More Replacing Mirrors with Cameras: A View of the Future?

10 Tips for Creating an Ideal Sales Day

It can be easy to look at an Ideal Sales Day Schedule in a vacuum, and think that it’s easy. In fact, it takes a lot of work and strategic planning to consistently put together a string of ideal sales days that add up to an ideal sales week, and then do it again and again and again until you’ve produced an ideal sales year. If you want to create ideal sales days for yourself, and do so consistently day-after-day, you’ll need to follow some of these 10 Tips for Creating a Dealer’s Ideal Day: … More 10 Tips for Creating an Ideal Sales Day

New Reporting from Commercial Truck Trader is a BIG DEAL

We’ve got some huge news to share: Commercial Truck Trader is launching new reporting tools for dealers who sell their commercial vehicles through CommercialTruckTrader.com!! This is a BIG DEAL. These reporting tools will provide dealers with a more advanced understanding of how buyers are interacting with their listings, how their inventory is performing, and how their inventory listings compare to competition in local and national markets, and more. … More New Reporting from Commercial Truck Trader is a BIG DEAL

The Dispatch Podcast E1: Success in Our Changing Industry (ft. Ken Taylor, Live at NADA 2018)

Hello and welcome to The Dispatch, a Commercial Sales Podcast where we talk about all things related to commercial trucks, equipment, and trailers. We do this in partnership with Trader Commercial Solutions and their brands CommercialTruckTrader.com, EquipmentTrader.com, and TrailerTrader.com. I’m Ethan Smith and we’re broadcasting live from NADA / ATD 2018 in Las Vegas!! … More The Dispatch Podcast E1: Success in Our Changing Industry (ft. Ken Taylor, Live at NADA 2018)

An Ideal Sales Day vs. A Typical Day

Is there such a thing as a typical day for a commercial sales consultant? Maybe not, but there absolutely are certain priorities and actions that can make a day ideal for a dealership. A commercial salesperson’s ideal day has its beginnings in the days and weeks beforehand, through a process known as “strategic planning”. A typical day that lacks previous planning means that we arrive to work unprepared to… … More An Ideal Sales Day vs. A Typical Day

A Trucker’s Best Friend

Did you know that over 60% of OTR drivers are pet-owners, and that 40% take their pets on the road with them?? That’s according to a recent Harris poll, and it got us thinking about trucking with man’s best friend. Bringing a dog on the road creates a fun and unique trucking experience, but there can actually be a lot that goes into preparing for and driving with a canine in the cab. Here’s what you need to know about Dogs in Trucking!! … More A Trucker’s Best Friend

10 Vehicle Dealership Tips for Working Smarter

2018 has so far been a breakthrough year. Our commercial sales training program has had more telephone calls in the last two months from dealerships who suddenly want to get into commercial sales than in the last five years combined. Over the last few years, sales have hit records as an improving economy, rising wages, and low interest rates have driven consumers to invest in new vehicles. … More 10 Vehicle Dealership Tips for Working Smarter

Completion of I-95 Fulfills A Decades-Old American Dream

As news coverage focuses on improvements to our infrastructure, priced around $1.5 trillion, there’s one big project from the early days of highway construction that still hasn’t been finished: Interstate 95. The famous highway stretches along the East Coast, from Miami, Florida to the U.S.-Canada border crossing near Houlton, Maine. … More Completion of I-95 Fulfills A Decades-Old American Dream