Our Key Support Team is more than just customer service; we are a team of dedicated, unique individuals with decades of combined experience and a vast knowledge of the commercial industry. We work tirelessly to establish a genuine relationships between Commercial Truck Trader and our dealers, demonstrating that we truly share a strong partnership with them. The Key Support Team is comprised of … More Meet the Key Support Team with Commercial Truck Trader
Many commercial sales managers can get caught in a dilemma I refer to as “the disparate sales team.” A disparate sales team includes both new and experienced sales consultants. The novices, those who are new to commercial sales, are often millennials in their 20s and 30s and bring with them an awareness of new, innovative ways … More 7 Steps for Creating a More Productive Commercial Vehicle Sales Team
Managers will often tell me about the “talent” and “potential” they see in an applicant or new hire. If that talent and potential work out, that’s great, but usually when I hear those words — especially when they’re combined to discuss “potential talent” — I start to worry. Potential suggests that person “could be” productive and successful one day, if only they receive the right industry and product education, or obtain the right list of … More Forgotten Talents: Key Traits to Look for When Hiring at Your Dealership
In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book: “If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the … More Mastering the Commercial Vehicle Marketing Circus
It can be easy to look at an Ideal Sales Day Schedule in a vacuum, and think that it’s easy. In fact, it takes a lot of work and strategic planning to consistently put together a string of ideal sales days that add up to an ideal sales week, and then do it again and again and again until you’ve produced an ideal sales year. If you want to create ideal sales days for yourself, and do so consistently day-after-day, you’ll need to follow some of these 10 Tips for Creating a Dealer’s Ideal Day: … More 10 Tips for Creating an Ideal Sales Day
Is there such a thing as a typical day for a commercial sales consultant? Maybe not, but there absolutely are certain priorities and actions that can make a day ideal for a dealership. A commercial salesperson’s ideal day has its beginnings in the days and weeks beforehand, through a process known as “strategic planning”. A typical day that lacks previous planning means that we arrive to work unprepared to… … More An Ideal Sales Day vs. A Typical Day
2018 has so far been a breakthrough year. Our commercial sales training program has had more telephone calls in the last two months from dealerships who suddenly want to get into commercial sales than in the last five years combined. Over the last few years, sales have hit records as an improving economy, rising wages, and low interest rates have driven consumers to invest in new vehicles. … More 10 Vehicle Dealership Tips for Working Smarter
As we dive deeper into the process of gaining referrals, I want to mention a saying that I live by: “In a bad system, even a great salesperson will most likely fail. But in a great system, even an average salesperson will most likely succeed!” Our system to Gain Endless Referrals is called our “Vendor Referral Program.” Here are the main focal points … More How to Gain Endless Referrals!
We have now entered the age of Electronic Logging Devices (ELDs), as mandated by the federal government. Although widely disliked by owner-operators in the transportation industry, the controversial ELD requirement “is intended to help create a safer work environment for drivers, and make it easier and faster to accurately … More 10 ELD Updates to Your Company’s Hours-of-Service Policy
You’re in your dealership on a Tuesday morning and the receptionist at your company has transferred a call to you. The caller starts out saying, “Hi Bob, thanks for taking my call. My name is Ken Taylor and I was asked to contact you by Jim Smith, the owner of ABC Plumbing, one of your customers, and I promised Jim I would follow through. Do you … More Referrals Made Easy!