Tips for Keeping Comfy in the Driver’s Seat

Sitting in one place for hours on end is not exactly the biggest perk of a trucking career. Yes, you might get to see the world from your position within the cab, but it can get pretty uncomfortable too. We’ve written previously about ways to feel at home in the cab, but discomfort while driving can not only be a nuisance, it can also become a health concern. That’s why we’re diving deeper into how truckers can better settle into the driver’s seat. From proper posture and seat positioning to finding the right seat cushions and more, here are our tips for keeping comfy in the driver’s seat:  Continue reading “Tips for Keeping Comfy in the Driver’s Seat”

20 Ways to Feel at Home in the Cab

It’s no secret that driving can be a lonely profession, with truckers often struggling to stay connected while on the job. Road transport is also tough work, requiring drivers to spend practically all day rumbling along in a relatively confined cab. Any chance, then, for truckers to settle in and make the interior of their vehicle a little more cozy is always a welcome opportunity, especially for those operating sleeper-cabs over long hauls. That’s why we’re breaking down 20 ways to feel at home in the cab Continue reading “20 Ways to Feel at Home in the Cab”

Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime – or at least, spending very few dimes.

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5C of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Implement Dynamic Emails. Continue reading “Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns”

Why Attribution Matters for Commercial Vehicle Dealers

Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local commercial dealerships for knowledge and information about various trucks, coming directly to you – the dealer – at the beginning of their decision-making process. With the rise of online research, however, it is very rare for today’s customers to do their pre-purchase research in the store. This is particularly true for consumers looking to make major purchases – like commercial vehicles. Continue reading “Why Attribution Matters for Commercial Vehicle Dealers”

6 Tips for Taking the Lead in Commercial Sales

Success in commercial vehicle sales often comes down to small actions that place your dealership just ahead of the competition. Yet while the actions are small, the return in sales can be huge, which is why I refer to this principle as “the magnifier effect”. To think about it another way – consider a horse race where the lead horse only wins by a nose, but the prize money for 1st place is 10X what the runner-up receives. That is the power of the magnifier effect and why we are breaking down 6 Tips for Taking the Lead in Commercial Sales: Continue reading “6 Tips for Taking the Lead in Commercial Sales”

The Top 5 Pick-Up Upfits We Want to See (Infographic)

The design, manufacturing, and installation of an upfit is usually a professional endeavor, with work-trucks and vans modified so that hardworking contractors can get the job done. Usually. Maybe it’s the summer weather, but recently we’ve been wondering about how we could upgrade the classic pick-up truck to add a little more entertainment and relaxation to the typical work-day. Take a look at our fun new infographic on The Top 5 Pick-Up Upfits We Want to See, then let us know in the comments what crazy upfits you’d love to add to your pick-up truck, refrigerated truck, or whatever else you might drive! Continue reading “The Top 5 Pick-Up Upfits We Want to See (Infographic)”

5 of the Biggest Objects Ever Moved on the Road (Infographic)

In the U.S. and around the world, mankind has transported some huge cargo. Especially if you drive semi trucks or tow trucks, you know how hard it can be to pull a heavy load, which makes it even more impressive when people manage to haul a boulder or a space shuttle. In fact, it’s so cool that we’ve collected 5 of the Biggest Objects Ever Moved on the Road in one awesome infographic – take a look! Continue reading “5 of the Biggest Objects Ever Moved on the Road (Infographic)”

The Future of Road Travel

Aerial view of a massive highway intersection in Tokyo, Japan

In the 1800s, the steam locomotive and the Transcontinental Railroad revolutionized transportation. In the 1900s, the automobile and the Interstate Highway System was another game-changer. Now that we’re in the 2000s, our roads are overcrowded, in poor condition, chronically underfunded, and increasingly dangerous. In fact, the American Society of Civil Engineers (ASCE) only gives the U.S. grades of C+ for bridges, D for roads, and D- for transit – and if you drive for a living, those grades are likely not surprising. Continue reading “The Future of Road Travel”

Texting Truckers: How Dangerous is Distracted Driving?

Driving a truck

Even if you are not a truck driver, you’ve likely been warned about using your cell phone – especially texting – while operating a vehicle. However, the dangers of driving while distracted take on even greater significance when the vehicle being operated is a bigger work truck or van, or an even more massive semi-truck. This is not news to commercial drivers, 93% of whom believe that reading a text while driving is a distraction. So how many truckers read and send texts? Continue reading “Texting Truckers: How Dangerous is Distracted Driving?”

Scrappy Marketing on a Budget: Planning Dynamic Email Campaigns

Boxing Gloves Hanging In Change Room

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes!

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5B of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Plan Dynamic Emails!! Continue reading “Scrappy Marketing on a Budget: Planning Dynamic Email Campaigns”