Custom or Standard: Which Upfit is Right for You?

Custom or standard – which type of upfit design is right for your commercial vehicle? If you were at the previous CONEXPO-CON/AGG, you may have seen Summit Truck Bodies’ custom Ford F-550. With its cool and precise design, Summit was understandably proud of their ability to upfit highly specialized trucks. Yet their impressive custom display contrasts with a growing trend in the industry for more standard designs. This had us thinking it would be a great time to look at the benefits of both custom and standard commercial vehicle upfits! Continue reading “Custom or Standard: Which Upfit is Right for You?”

7 Tips for Maximizing Your Trade Show Attendance

It can be funny to see how over-the-top comic-book fans can be at events like Comic-Con, but then you realize people can be just as passionate about attending certain events in the commercial vehicle industry. Okay, most of us don’t show up in costume, but trade shows, expos, and conventions are still a huge deal.

Trade shows are a unique opportunity to be surrounded by professionals and other individuals in your field, where conversations about work are easy and don’t require lengthy explanations about industry terms. This makes industry events fantastic opportunities to make connections, find that product that will take your business to the next level, and of course, compete with your colleagues for who can find the best giveaways.

Of course, convention and expo attendance that is truly successful requires some level of strategic planning. Below are our tips for maximizing your trade show attendance: Continue reading “7 Tips for Maximizing Your Trade Show Attendance”

12 Ways to Feel at Home in Your Cab Over the Holidays

Driving can be lonely, tough work, especially over the holidays when most people expect to celebrate with family. Any chance, then, for truckers to add a little more cheer to their vehicle is always a welcome opportunity, especially for those operating sleeper-cabs over long hauls. Here are 12 ways to feel at home in your cab over the holidays Continue reading “12 Ways to Feel at Home in Your Cab Over the Holidays”

Debunking 6 Myths about Commercial Sales

Commercial Truck Training, a frequent partner of Commercial Truck Trader™, often helps dealers develop a commercial department from scratch. Yet too often, after their team leaves, the dealership’s top management stops following their expert advice and institutes new systems based on faulty assumptions about the commercial industry. These mistakes are classic cases of “fantasy vs. reality.” To help you avoid falling into these misconception pitfalls, we’re debunking 6 myths about commercial sales that don’t match the reality of the industry, along with our recommendations for each situation. Continue reading “Debunking 6 Myths about Commercial Sales”

13 Tips for Avoiding Scams When Buying Online

As the leading online marketplace for buying and selling commercial vehicles, Commercial Truck Trader understands just how useful the Internet can be in finding your next truck or van. However, it is essential that online shoppers always be on the lookout for scams. Spikes in scams occur around the holidays in retail, and at the beginning and peak of the busy season in commercial – but they can happen all year round. Because we always want our customers to be safe, we’ve put together a list of 13 tips for avoiding scams when buying online. Continue reading “13 Tips for Avoiding Scams When Buying Online”

Drivers Beware! 9 of the Most Haunted Roads in America

Drivers across the nation have spine-tingling tales of the strange and supernatural, from creepy local folktales to terrifying personal experiences. In the spirit of the Halloween season, we’ve collected accounts from 9 of the most haunted roads in America. If you find yourself driving on any of these roads, beware! Continue reading “Drivers Beware! 9 of the Most Haunted Roads in America”

Top Exercises for Truckers

Every driver knows how tough it can be to stay healthy when on the road, making it no surprise that approximately 70% of truckers are overweight or obese. We’ve written previously about general practices for good health, how to maintain mental health, and achieving proper posture, but we haven’t taken an in-depth look at exercises on the road – until now. In this post, we’re breaking down which exercises can help drivers stay fit during long hauls, with little or no equipment required. Here are our top exercises for truckers. Continue reading “Top Exercises for Truckers”

Scrappy Marketing on a Budget: Evaluating Email Campaign Success

In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why commercial dealership success requires a nimble-minded ability to think outside the box and develop advertising solutions that don’t break the bank. In other words, commercial dealers need to learn how to be scrappy in marketing without spending a dime — or at least, spending very few dimes.

It’s important to keep in mind that being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5D of our ongoing Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Evaluate Email Campaign Success. Continue reading “Scrappy Marketing on a Budget: Evaluating Email Campaign Success”