What Makes a Great Commercial Sales System?

In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that I still live by today, “In a bad system, even a talented individual is likely to fail. In a great system, even an average person is likely to succeed.” It’s true in sports and it’s true in sales. I have seen exceptionally talented … More What Makes a Great Commercial Sales System?

6 Tips for Boosting Commercial Sales with Attribution Data

Dealers are increasingly relying on attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase – to truly understand where their buyers are coming from and to guide their marketing and sales efforts. But once you have that data, what do you do with it? Attribution analysis provides essential information that you can use to optimize your campaigns … More 6 Tips for Boosting Commercial Sales with Attribution Data

7 Models for Tracking Commercial Consumers’ Path-to-Purchase

The 7 primary models of attribution are typically classified into three categories – memory attribution, single-click attribution, or multi-click attribution – and they each come with their own set of assumptions, benefits, and drawbacks. To help you best understand the various approaches to attribution, we’re breaking down the 7 models for tracking commercial consumers’ path-to-purchase … More 7 Models for Tracking Commercial Consumers’ Path-to-Purchase

Tips for Keeping Comfy in the Driver’s Seat

Sitting in one place for hours on end is not exactly the biggest perk of a trucking career. Yes, you might get to see the world from your position within the cab, but it can get pretty uncomfortable too. We’ve written previously about ways to feel at home in the cab, but discomfort while driving can not only be a nuisance, it can also become a health concern. That’s why we’re diving deeper into how truckers can … More Tips for Keeping Comfy in the Driver’s Seat

20 Ways to Feel at Home in the Cab

It’s no secret that driving can be a lonely profession, with truckers often struggling to stay connected on the road. Road transport is also a tough job, requiring drivers to spend practically all day rumbling along in a relatively confined cab. Any chance, then, for truckers to settle in and make the interior of their vehicle a little more cozy is always a welcome opportunity, especially for those operating sleeper-cabs over long hauls. That’s why we’re breaking down 20 … More 20 Ways to Feel at Home in the Cab

Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns

Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5C of our Scrappy Marketing on a Budget series … More Scrappy Marketing on a Budget: Implementing Dynamic Email Campaigns

Why Attribution Matters for Commercial Vehicle Dealers

Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local commercial dealerships for knowledge and information about various trucks, coming directly to you – the dealer – at the beginning of their decision-making process. With the rise of online research, however, it is very rare for today’s customers to do their pre-purchase research in the store. This is particularly true … More Why Attribution Matters for Commercial Vehicle Dealers

6 Tips for Taking the Lead in Commercial Sales

Success in commercial vehicle sales often comes down to small actions that place your dealership just ahead of the competition. Yet while the actions are small, the return in sales can be huge, which is why I refer to this principle as “the magnifier effect”. To think about it another way – consider a horse race where the lead horse only wins by a nose, but the prize money for 1st place is 10X what the runner-up receives … More 6 Tips for Taking the Lead in Commercial Sales

The Top 5 Pick-Up Upfits We Want to See (Infographic)

The design, manufacturing, and installation of an upfit is usually a professional endeavor, with work-trucks and vans modified so that hardworking contractors can get the job done. Usually. It might be the great summer weather, but we’ve been recently wondering about how we could upgrade the classic pick-up truck to add a little more entertainment and relaxation to the typical work-day. Take a look at our fun new… … More The Top 5 Pick-Up Upfits We Want to See (Infographic)