Debunking 6 Myths about Commercial Sales

One of our partners often helps dealers develop a commercial department from scratch. Yet too often, after their team leaves, the dealership’s top management stops following their expert advice and institutes new systems based on faulty assumptions about the commercial industry. These mistakes are classic cases of “fantasy vs. reality.” To help you avoid falling into these misconception pitfalls, we’re debunking 6 myths … More Debunking 6 Myths about Commercial Sales

13 Tips for Avoiding Scams When Buying Online

As the leading online marketplace for buying and selling commercial vehicles, Commercial Truck Trader understands just how useful the Internet can be in connecting buyers and sellers. However, it is essential that online shoppers always be on the lookout for scams. Spikes in scams occur around the holidays in retail, and at the beginning and peak of the busy season in commercial – but scams can happen all year round … More 13 Tips for Avoiding Scams When Buying Online

Drivers Beware! 9 of the Most Haunted Roads in America

Drivers across the nation have spine-tingling tales of the strange and supernatural, from creepy local folktales to terrifying personal experiences. In the spirit of the Halloween season, we’ve collected accounts from 9 of the most haunted roads in America. If you find yourself driving on any of these roads, beware! … More Drivers Beware! 9 of the Most Haunted Roads in America

Top Exercises for Truckers

Every driver knows how tough it can be to stay healthy when on the road, making it no surprise that approximately 70% of truckers are overweight or obese. We’ve written previously about general practices for good health, how to maintain mental health, and achieving proper posture, but we haven’t taken an in-depth look at exercises on the road – until now. In this post, we’re breaking down which exercises can help drivers stay fit during long hauls … More Top Exercises for Truckers

Scrappy Marketing on a Budget: Evaluating Email Campaign Success

Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5D of our ongoing Scrappy Marketing on a Budget series … More Scrappy Marketing on a Budget: Evaluating Email Campaign Success

8 Easy Trucker Recipes for On-the-Road Cooking

When driving days are particularly long (and most of them are), the last thing many truckers want to do is take the time to attempt a complicated recipe using their cab’s relatively simple cooking amenities. That’s why so many drivers’ dashboards are littered with fast-food wrappers, which is certainly convenient, but not very healthy. In fact, 65% of truckers say it’s hard to eat right1 and 70% of truckers are overweight … More 8 Easy Trucker Recipes for On-the-Road Cooking

What Makes a Great Commercial Sales System?

In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that I still live by today, “In a bad system, even a talented individual is likely to fail. In a great system, even an average person is likely to succeed.” It’s true in sports and it’s true in sales. I have seen exceptionally talented … More What Makes a Great Commercial Sales System?

6 Tips for Boosting Commercial Sales with Attribution Data

Dealers are increasingly relying on attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase – to truly understand where their buyers are coming from and to guide their marketing and sales efforts. But once you have that data, what do you do with it? Attribution analysis provides essential information that you can use to optimize your campaigns … More 6 Tips for Boosting Commercial Sales with Attribution Data

7 Models for Tracking Commercial Consumers’ Path-to-Purchase

The 7 primary models of attribution are typically classified into three categories – memory attribution, single-click attribution, or multi-click attribution – and they each come with their own set of assumptions, benefits, and drawbacks. To help you best understand the various approaches to attribution, we’re breaking down the 7 models for tracking commercial consumers’ path-to-purchase … More 7 Models for Tracking Commercial Consumers’ Path-to-Purchase