Commercial Truck Trader, the leading online classified marketplace for commercial vehicles, is excited to announce that Charles Bowles, Director of Strategic Initiatives, is partnering with the Used Truck Association‘s Training Committee to host a webinar titled “Digital Sales Best Practices,” which will be held on October 25th at 2:00pm EST.
The Used Truck Association (UTA) is comprised of used truck professionals and associated businesses committed to growing and strengthening the used truck industry. One way the UTA accomplishes this mission is by providing platforms that foster the sharing of knowledge and resources. The UTA is known for its popular webinar series, which provide instruction and training on topics including engines, tires, and safety systems, in order to support the efforts of those in the used truck industry.
Looking to expand their webinar content, the UTA has asked Bowles to offer his unique perspective on how used truck dealers can best maximize their presence, productivity, and profits through online sales. Specifically, the upcoming webinar will discuss:
- How dealers can better present their trucks.
- How to ensure online ads are seen by buyers.
- How to construct wording that makes an impact.
- How to know if ads are helping you or hurting you.
- How to maximize the power of pictures and images.
“This is timely, strategic information,” said Amy Shahan, Chair of the UTA’s Training Committee. “In today’s ultra-competitive selling environment, dealers must be smart when advertising their trucks. This webinar can help dealers sell their trucks faster and for more money.”
“Charles is an influential leader in the commercial vehicle market space” said Amanda Ayala, Vice President of Commercial Truck Trader. “With first hand experience of Charles’s expertise, we know that UTA members who tune in to the upcoming webinar are in for a dynamic and insightful presentation.”
With over 30 years of advertising experience, including 11 years with Commercial Truck Trader, Bowles is constantly seeking to create and develop innovative partnerships and groundbreaking marketplace initiatives. He works closely with OEMs and dealerships to jump start revenue and market share, and his work includes training OEM representatives and corporate managers on digital best practices.
“I am honored to have been asked to host one of the UTA’s popular webinars,” said Bowles. “This is an amazing time for commercial vehicle sales, with a lot of opportunity for dealers to expand their digital exposure and sell more inventory. I am looking forward to discussing many of the best practices that set dealers up for success in online marketplaces.”
Registration for the “Digital Sales Best Practices” webinar featuring Charles Bowles on October 25th can be completed via the link below:
About Commercial Truck Trader
Commercial Truck Trader is the industry leader serving sellers of light, medium, and heavy duty trucks and trailers. With over 1,000,000 monthly unique visitors to CommercialTruckTrader.com, our main purpose is to bring buyers and sellers together. Commercial Truck Trader is also committed to providing innovative products that help manufacturers and dealers generate leads, drive sales, and maximize profits. For more information about Commercial Truck Trader, please visit www.CommercialTruckTrader.com.
About the Used Truck Association
The Used Truck Association is an impartial organization comprised of used truck professionals and associated businesses committed to strengthening the used truck industry. The UTA is dedicated to providing a source of direction in the areas of professionalism and ethics, while promoting the highest standards of service and conduct. The UTA provides a platform to foster the sharing of knowledge and supply resources to support the efforts of those involved in the used truck industry. For more information about the UTA, please visit www.UTA.org.