With an ever-increasing demand from consumers to have ample amounts of information at their fingertips, it’s widely important for you as a business owner to make sure you are staying in front of them. From social media to search engine results pages, there are several key details one should remember:
Organic search is all about the tagging and content
In a consumers search term query, organic search will comprise most of the search results. This is the quickest and least expensive way for a business owner to get to the consumers. Emplace title tags, meta tags and header tags, which are all key pieces of information that are found in the HTML code and should be unique to your business. Remember; content is key. Have website content that is very descriptive and contains key words that a potential consumer will be searching for.
Paid search has proven results that can work for you
Would you be surprised to find out that out of every search query you perform, there is more than likely a company bidding on specific keywords, with hopes to have their ads be displayed to you on your search result pages? Every day companies spend millions of dollars for pay-per-click ads. These ads are highly targeted and extremely effective ways to drive traffic to your site and be the first search result a consumer sees. For smaller independent businesses, you do not have to have an enormous budget to start utilizing these services. Google Adwords is free to setup and campaigns and budgets can easily be paused, changed or removed.
Don’t forget about free listings
Google Places for Business, Bing Places for Business, Yahoo Local Listings, Yellowpages, Yelp and many more are great FREE resources that every business should be utilizing. In most cases, there is a free basic listing that a business can submit their information to. With these listings completed, they can increase your business’s chances of being more visible to potential consumers.