Why do so many leads go unanswered? Leads: a term used more often than necessary and is really just jargon for interested buyers. Interested buyers can turn into actual buyers, which equates to money in your pocket. So, why do consumers feel the need to call 5 different businesses before one will call them back?
In our current technologically savvy world, the consumer has an abundance of resources at their fingertips; therefore, demand immediate interaction. So how do you, as an overworked, understaffed, and probably underappreciated business make sure you’re capturing the most leads possible?
With the below tips:
- Simply, answer the phone
If your phone rings, pick it up. If you’re on a job site and you are capable of answering your phone, it’s OK to let the customer know you will call them back in XYZ minutes.
The initial point of contact is the starting point of establishing trust with your prospective customer. If you tell them you’re going to call them back, call them back within the given time period.
- Voice Message recording
If you absolutely are unable to answer the phone, make sure your Voice Message greeting includes your business name and contact information including email and text messaging if applicable. Did you know that 1/3 of the population prefer texting versus talking on the phone1?
- Embrace mobile
Did you know that 70% of all mobile searches result in action within 1 hour2. What does this mean for your business? If possible create a mobile friendly website since they tend to provide a better user experience. If your website is not mobile friendly at minimum include your phone number on the home page in a visible location. If you don’t have a website, no problem. Generate online leads by signing up for a free online business profile on websites such as Yelp.com or Yellowpages.com.
- Referrals make the best leads
By following our simple steps and providing realistic expectations, this will help ensure a great customer experience. If you do that, 9 times out of 10, they’ll refer you to a friend.
Above all remember that leads = money. Money is good.
1Source: Cnn.com 2Source: Mobile Marketer