Social Media Etiquette for Business

social media etiquette

Many businesses, small and large, use social media outlets as a way to enhance their business by connecting and engaging with current and prospective customers. Social media allows businesses to create a community around their company to share products & services, trends, ideas and generate leads.

Although, it is important to share engaging content with your audience, there are some Do’s & Don’ts to remember when posting.

Do: Choose an outlet that will support your marketing goals. Not all platforms will be beneficial to your business.

Don’t: Feel it’s necessary to have a page on every social site. It is more effective to have one or two social pages performing well than to have several outlets that are difficult to manage.

Do: Add personality by sharing general company announcements and community involved activities.

Don’t: Share personal views and/or opinions on controversial subject matter.

Do: Include photos and videos in your posts. Make sure when posting you always link the videos and photos back to your web page.

Don’t: Forget to establish a connection between your social media outlet(s) and your company’s web page, blog or other resources to gain additional exposure.

Do: Share content from other sources.

Don’t: Forget to give credit when sharing images and information generated by another source.

Do: Use hashtags in your post. Trending is a marketer’s dream.

Don’t: Overuse hashtags. Make sure to limit them to 2 to 3 key phrases. Ensure to understand social media terminology, research may be required for specific hashtags and acronyms.

Do: Stay engaged with your audience. Share content, such as industry news and trends, and blog posts that are relevant to your business.

Don’t: Ignore comments and feedback whether negative or positive. Also, don’t delete negative comments unless they’re profane. You will lose authenticity.

Keeping these simple Do’s & Don’ts in mind along with a well planned social media calendar of great and engaging ideas will help you drive traffic to your growing business #happyposting.


One thought on “Social Media Etiquette for Business

  1. Thank you for posting such important information about the “do’s” and “don’ts” about writing potential blog posts. I wrote and published a book, so understand that process, and now I am preparing to share information about a new invention designed to make truck drivers more comfortable, therefore safer. I will implement many of your suggestions to contribute to this new avenue more effectively. It is information like this that will keep me coming back to your blog. Keep up the wonderful work!

    Bob Quinlan
    Founder, Driver’s Elbow Pad

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