Photo Credit: Navistar
As Navistar completes its final testing stages and prepares for the upcoming launch of its 2010 MaxxForce engines, a new online entertainment channel – MaxxForce TV – is making its debut.
Starting this month, customers will be able to learn about the benefits of Navistar’s MaxxForce® brand engines in a whole new way with the launch of MaxxForce TV, an online channel devoted entirely to trucks and engines. The inaugural series, “Maxx IQ,” is an entertaining and informative game show hosted by Joe Elmore, host of the television show “Horsepower TV” on the Spike Network.
In each fast-paced segment, Elmore tests the engine smarts of drivers at truck stops and other locations across the country for a chance to win cash and prizes. Online viewers are encouraged to play along to increase their own knowledge of MaxxForce products as well as to hone their skills in case this traveling game show rolls into their town.