Hino Trucks has launched an updated website at www.hino.com that provides insight into the expanding vocational breadth of Hino truck applications and enhanced resources for new and returning customers. The website launch is part of a comprehensive online initiative positioning Hino with a leading, world-class presence on the internet.
According to Hino Trucks, the design was derived from three critical core elements – dynamic creativity, ease of content surfing and fast web page loading time – the new site combines bold images with vocational videos and concise messaging to communicate ‘The Hino Advantage’ attributes. Dominik Beckman, Marketing Manager, explains “Our goal was to present Hino Trucks online in a way that instills confidence and transforms the customer experience.”
The site is deployed on a content management system [CMS] and is comprised of many new features including, real life vocational case studies, complete model line up with flash video, and an enhanced news section featuring the latest breaking industry news and a media gallery. Hino’s truck model video, “Business in Motion”, spotlights Hino’s breadth of product and varying applications. The case studies section provides our visitors an opportunity to visualize Hino Trucks at work in their specific vocation, such as utility, delivery, and waste and recycling management.
Source and Image Credit: Hino Trucks