Navistar Inc., the maker of International brand commercial vehicles and MaxxForce brand diesel engines, recently launched an education campaign aimed at clarifying the issues surrounding 2010 emissions technologies.
According to Navistar, its “MaxxForce 2010” campaign – including customer seminars, public Webinars and trade advertising – addresses the fuel economy, cost-of-ownership and operational impacts of the competing approaches to NOx-reduction technology paths.
For 2010, suppliers of diesel-powered heavy commercial vehicles – save one – plan to offer North American customers all-new, add-on after-treatment systems using SCR (selective catalytic reduction) in addition to EGR (exhaust gas recirculation). The lone exception is Navistar, which will continue to use an in-cylinder solution utilizing advanced EGR, without additional after-treatment, on its MaxxForce-powered International brand vehicles, IC Bus brand school buses and Workhorse brand RV chassis
“Because we’re the only truck and engine maker that can offer a solution without complex after-treatment, we need to be aggressive in giving the industry all the facts,” said Jack Allen, president of Navistar’s North American Truck Group. Recent industry surveys show that fleet managers and truckers are not clear on the options for 2010 or the relative merits of competing emissions-reduction technologies. “Our MaxxForce 2010 education campaign will help customers understand that the best solution for 2010 does not require additional after-treatment, and only Navistar offers that option,” Allen said.