Michelin Tires is going on tour to share the message “Go Wide. Save Green.”
Michelin Tires has set up a special site at www.gowidesavegreen.com and is going coast-to-coast to share what thousands of fleets have already learned – environmentally-friendly transportation makes good business sense.
Michelin’s North American tour will feature real world examples of commercial trucking fleets and owner/operators who have benefited from the improved fuel efficiency, weight savings, and time savings that MICHELIN X One wide single tires deliver.
“With the cost of diesel fuel now averaging almost $5 per gallon, we believe this message will truly resonate with truckers who pay more than $1,000 per fill up and travel 100,000 miles or more each year,” said Marc Laferriere, vice president of marketing, Michelin Americas Truck Tires. “Michelin X One tires provide an excellent means to improve a truck’s operating efficiency. Not only does this save the trucking company green on their bottom line, but it also saves the environment green by reducing fuel consumption and CO2 emissions.”
Source: Michelin Tires