Mack Pinnacle Rawhide Edition shows off "Texas-style" chrome

Mack Trucks website features information on the Mack Pinnacle Rawhide Edition, which made its debut at the Mid-America Trucking Show

According to Mack Trucks…

“The Rawhide Edition combines classic styling with all the technology benefits of the Pinnacle model, and the next generation of luxury and comfort,” said Jerry Warmkessel, Mack marketing product manager for highway products. “This is definitely a truck that will draw attention – the Rawhide Edition is a highway bulldog in all its shining glory. It will be popular with fleets for driver recruitment and retention, as well as with discerning owner operators.”

“Our customers want a truck that drivers aspire to be in because of its looks, its comfort and its Mack quality and reliability,” Warmkessel continued. “Drivers specifically tell us they want a proud-to-drive look, one that shows they are a successful professional. They also want a truck that pampers them with a luxurious interior. And the Rawhide Edition delivers on both counts.”

The Rawhide Edition comes in three cab configurations: 60- and 70-inch midrise sleepers, plus daycab.

The description of the Rawhide Edition on the Mack site mentions the “Texas-style” chrome bumper. All that shiny steel across the front is sure to get noticed by anyone rudely ignoring traffic while changing lanes in front of this truck.

The Rawhide is tough outside, but plush inside. The decor of the cab features luxurious button tuck Ultraleather and two-tone embroidered seats.

Source: Mack Trucks

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