International DuraStar is doing more than advertising the fuel economy of their new trucks, they are offering a guarantee. The International DuraStar site features details on a new program where customers can expect 7 percent fuel economy improvement over their previous trucks.
Many commercial trucks claim to have outstanding fuel economy, but only one brand is backing its claims with a guarantee. Customers who purchase a qualifying new International DuraStar powered by a MaxxForce 7 or MaxxForce DT engine will experience a guaranteed fuel economy improvement of 7 percent or greater after six months as part of International’s “Fuel Economy Challenge.” After six months, if the customer has not seen at least a 7 percent fuel economy improvement over their previous qualifying truck, the customer will receive a $1,000 fuel card.
“This program is our way of telling customers that we’re listening,” said Steve Guillaume, general manager, Medium Truck Group. “Customers said that fuel economy is important, and we’ve responded with a product that delivers superior performance and a guarantee that backs it up.”
Customers are eligible if they purchase a qualifying DuraStar between March 6, 2008, and June 30, 2008.