Freightliner LLC has announced the upcoming change of its corporate name to Daimler Trucks North America LLC. Effective January 7, 2008, this corporate identity will reflect the company’s role as steward of several highly regarded brands in a number of different industry sectors, and its role as the North American presence of the world’s largest commercial vehicle producer.
In parallel, the shareholders of the former DaimlerChrysler AG approved a corporate name change to Daimler AG at a special meeting on October 4. Freightliner LLC has been a part of Daimler AG or one of its predecessor companies since 1981.
A new Daimler logo was unveiled yesterday in Stuttgart and in Daimler business units worldwide, underscoring the company transformation which commenced with the divestiture of the former Chrysler Group (now Chrysler LLC) on August 3. At the same time, the name of the former DaimlerChrysler Truck Group was changed to Daimler Trucks.