How does a million dollars sound in exchange for driving a truck? Pretty dang good, right?
That’s how much Swift Transportation is awarding select winners in a driver retention campaign.
Trucking companies continue to look for ways to combat the ongoing driver shortage. Drivers with good records can sometimes win money, prizes, and even new cars. Why such big prizes? While the transportation of goods continues to be a backbone of American production and growth, more and more truck cabs are found with an empty driver’s seat.
A big problem is that older drivers are parking their rigs for good, getting out of the trucking business due to age or health concerns. It can be hard to stay in good health on the road and an estimated 86% of truckers are overweight or obese, according to a 2007 report.
As you likely know, we could go on and on about the driver shortage and the many reasons the industry struggles to attract and retain good drivers. In many ways, it will be up to fleet managers and trucking companies to implement policies, strategies, and campaigns that are effective, from better pay to helping truckers achieve a healthy lifestyle.
What do you think? Is the solution to the driver shortage simply more money and less fried chicken? Leave us a comment below – What can be done to help keep good drivers on the road? What keeps you on the road??