In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book: “If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity … More Mastering the Marketing Circus
We take rides from people operating their own cars with Uber and Lyft. We stay in others’ personal apartments and houses through Airbnb. It makes sense that one day we might also rent commercial vehicles from one another too. In fact, this is a growing trend, as many business owners, fleet managers, drivers, and other industry professionals are beginning to engage in peer-to-peer rentals. Because hundreds of thousands … More What’s the Deal with Peer-to-Peer Commercial Vehicle Rentals?
One of the most commonly used tools for a driver might soon be replaced. Stoneridge Inc. is attempting to engineer a paradigm shift in how truckers stay aware of their surroundings by replacing side-view mirrors with camera systems which display side-views via in-cab screens. This change, the company says, can drastically expand a driver’s field of vision, and therefore safety, while improving aerodynamics. … More Replacing Mirrors with Cameras: A View of the Future?