Ten years ago, trucking was hit especially hard by the Great Recession and thousands of drivers lost their jobs. Growth in subsequent years was slow, but consistent, and there was a large pool of potential drivers for trucking companies to hire. However, the general economy has now largely recovered and, with more and more goods … More The Driver Shortage is Raising Shipping Costs; Are Retail Prices Next?
In Allan Dib’s book, “The 1-Page Marketing Plan,” Dib provides one of the best examples of marketing I have ever read. Here is an excerpt from the book: “If the circus is coming to town and you paint a sign saying, ‘Circus Coming to the Showground Saturday,’ that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the … More Mastering the Commercial Vehicle Marketing Circus
We take rides from people operating their own cars with Uber and Lyft. We stay in others’ personal apartments and houses through Airbnb. It makes sense that one day we might also rent commercial vehicles from one another too. In fact, this is a growing trend, as many business owners, fleet managers, drivers, and other industry professionals are beginning to engage in peer-to-peer rentals. Because hundreds of thousands … More What’s the Deal with Peer-to-Peer Commercial Vehicle Rentals?