Drivers Beware! 9 of the Most Haunted Roads in America

Drivers across the nation have spine-tingling tales of the strange and supernatural, from creepy local folktales to terrifying personal experiences. In the spirit of the Halloween season, we’ve collected accounts from 9 of the most haunted roads in America. If you find yourself driving on any of these roads, beware! … More Drivers Beware! 9 of the Most Haunted Roads in America

Top Exercises for Truckers

Every driver knows how tough it can be to stay healthy when on the road, making it no surprise that approximately 70% of truckers are overweight or obese. We’ve written previously about general practices for good health, how to maintain mental health, and achieving proper posture, but we haven’t taken an in-depth look at exercises on the road – until now. In this post, we’re breaking down which exercises can help drivers stay fit during long hauls … More Top Exercises for Truckers

Scrappy Marketing on a Budget: Evaluating Email Campaign Success

Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5D of our ongoing Scrappy Marketing on a Budget series … More Scrappy Marketing on a Budget: Evaluating Email Campaign Success

8 Easy Trucker Recipes for On-the-Road Cooking

When driving days are particularly long (and most of them are), the last thing many truckers want to do is take the time to attempt a complicated recipe using their cab’s relatively simple cooking amenities. That’s why so many drivers’ dashboards are littered with fast-food wrappers, which is certainly convenient, but not very healthy. In fact, 65% of truckers say it’s hard to eat right1 and 70% of truckers are overweight … More 8 Easy Trucker Recipes for On-the-Road Cooking

What Makes a Great Commercial Sales System?

In a previous lifetime, I was a high school football coach where I learned that you only win if you take a systematic approach to training, coaching, and playing. Those early experiences led me to a mantra that I still live by today, “In a bad system, even a talented individual is likely to fail. In a great system, even an average person is likely to succeed.” It’s true in sports and it’s true in sales. I have seen exceptionally talented … More What Makes a Great Commercial Sales System?

6 Tips for Boosting Commercial Sales with Attribution Data

Dealers are increasingly relying on attribution analysis – the process of identifying which advertising channels convince consumers to make a purchase – to truly understand where their buyers are coming from and to guide their marketing and sales efforts. But once you have that data, what do you do with it? Attribution analysis provides essential information that you can use to optimize your campaigns … More 6 Tips for Boosting Commercial Sales with Attribution Data

7 Models for Tracking Commercial Consumers’ Path-to-Purchase

The 7 primary models of attribution are typically classified into three categories – memory attribution, single-click attribution, or multi-click attribution – and they each come with their own set of assumptions, benefits, and drawbacks. To help you best understand the various approaches to attribution, we’re breaking down the 7 models for tracking commercial consumers’ path-to-purchase … More 7 Models for Tracking Commercial Consumers’ Path-to-Purchase

Tips for Keeping Comfy in the Driver’s Seat

Sitting in one place for hours on end is not exactly the biggest perk of a trucking career. Yes, you might get to see the world from your position within the cab, but it can get pretty uncomfortable too. We’ve written previously about ways to feel at home in the cab, but discomfort while driving can not only be a nuisance, it can also become a health concern. That’s why we’re diving deeper into how truckers can … More Tips for Keeping Comfy in the Driver’s Seat

20 Ways to Feel at Home in the Cab

It’s no secret that driving can be a lonely profession, with truckers often struggling to stay connected on the road. Road transport is also a tough job, requiring drivers to spend practically all day rumbling along in a relatively confined cab. Any chance, then, for truckers to settle in and make the interior of their vehicle a little more cozy is always a welcome opportunity, especially for those operating sleeper-cabs over long hauls. That’s why we’re breaking down 20 … More 20 Ways to Feel at Home in the Cab