What If: Should Retail Dealers Go Commercial?

From time to time, it’s important to consider the state of the commercial industry. This is true for both dealers who sell commercial vehicles, and those who do not sell commercial but may be considering it. Before we dive deeper into the state of the commercial industry, I have a question for the retail dealers who do not sell on the commercial side: What if you could exponentially increase your connections, leads, sales, and profits? … More What If: Should Retail Dealers Go Commercial?

Texting Truckers: How Dangerous is Distracted Driving?

Even if you are not a truck driver, you’ve likely been warned about using your cell phone – especially texting – while operating a vehicle. However, the dangers of driving while distracted take on even greater significance when the vehicle being operated is a bigger work truck or van, or an even more massive semi-truck. This is not news to commercial drivers, 93% of whom believe that reading a text while driving is a distraction … More Texting Truckers: How Dangerous is Distracted Driving?

Scrappy Marketing on a Budget: Planning Dynamic Email Campaigns

Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5B of our Scrappy Marketing on a Budget series, we’re discussing the How to Plan Dynamic Email Campaigns. … More Scrappy Marketing on a Budget: Planning Dynamic Email Campaigns

Top Twenty Gold

The year was 1849 and California was buzzing with activity – it was the start of the Gold Rush. Prospectors from all across the nation scrambled to stake out their claims and pan for gold, in the hopes of striking it rich. Though the process eventually gave way to mining companies, individuals who arrived on the scene early – called “49ers” – were relatively successful, with about half making a modest profit, after expenses, and a few thousand lucky prospectors becoming wealthy … More Top Twenty Gold

8 Tips for Maintaining Mental Health on the Road

What does it mean to be a successful truck driver? The quick answer is likely, “delivering loads on-time and in-full.” However, that answer focuses entirely on the duties of the job and overlooks the condition of the drivers. If we consider the totality of truckers’ lives, we’re more likely to say, “Successful drivers are those who consistently deliver their loads safely, in a timely fashion, while maintaining a decent standard of living.” … More 8 Tips for Maintaining Mental Health on the Road

Scrappy Marketing on a Budget: Benefits of Dynamic Email Campaigns

Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 5A of our Scrappy Marketing on a Budget series, we’re discussing the Benefits of Crafting Dynamic Email Campaigns. … More Scrappy Marketing on a Budget: Benefits of Dynamic Email Campaigns

Sea of Opportunity: Tips for Organizational Networking

Here’s a fun fact: bottlenose dolphins and “false-killer whales” (which happen to look like orcas) are distinct species, but often form interspecies “super-pods” to coordinate hunting, with dolphins eating first and making way for the false-killers to prey upon smaller mackerel schools that hide among larger fish. In fact, dolphins and false-killers not only hunt together, but socialize, travel, rest, and even babysit in groups, forming … More Sea of Opportunity: Tips for Organizational Networking

New Recommendations for Trucking Safety from the NTSB

Humble truckers may not often mention it, but the work they do can be very dangerous. It’s an unfortunate – but well-known – fact that thousands of people die every year in transportation accidents. In trucking, drivers are constantly faced with heavy traffic, distractions, stress, fatigue, and sleeping problems. As we look to solve issues in transportation, a changing world and innovations in technology can introduce … More New Recommendations for Trucking Safety from the NTSB

10 Tips for Building the Best Commercial Dealership Team

Only a small percentage of new hires make it past the guaranteed draw period, much to the frustration of the commercial sales manager. What sets apart the dealerships that seem to consistently find success when building their team? In my view, the answer lies in developing and implementing quality hiring, training, and management practices. Here are 10 tips (3 tips on hiring, 5 on training, 2 on management) to help build … More 10 Tips for Building the Best Commercial Dealership Team

Scrappy Marketing on a Budget: Establish Local Partnerships

Being scrappy with resources doesn’t mean a dealership’s marketing strategies should suffer. Even on a tight budget, commercial dealers can maximize exposure, cultivate a sterling reputation, develop a leading voice, and become a powerhouse in sales. In Part 4 of our Scrappy Marketing on a Budget series, we’re discussing how that success can be achieved when dealers Establish Local Partnerships!! … More Scrappy Marketing on a Budget: Establish Local Partnerships